Wowza to Showcase AI-Powered Video Workflows and Emerging Streaming Architectures at NAB Show 2026
Company to demonstrate how live video infrastructure is evolving for AI, operational readiness, and next-generation delivery
Las Vegas, NV(14 Apr 2026)
Wowza will return to NAB Show 2026 with a set of live demonstrations focused on how video infrastructure is evolving for a new generation of AI-powered and operational work?ows. From real-time video intelligence to emerging media delivery architectures and continued platform innovation, Wowza will use NAB to show how live video systems are becoming more actionable, adaptable, and production-ready.
As video becomes a more important operational system, not just a delivery format, infrastructure needs to do more than move streams from point A to point B. At NAB, Wowza will highlight how modern streaming systems can support AI inference, work?ow automation, observability, and emerging delivery models without requiring teams to rebuild from scratch.
"Video infrastructure has spent two decades solving for streaming. What enterprises are asking now is fundamentally different - they want video to drive decisions and actions across the business. We're working with organizations where the stakes couldn't be higher. Our customers are running space missions, broadcasting live to millions, and making split-second decisions in emergency rooms. In every one of these scenarios, the data in the video has the power to change how they run their business and drive how mission critical decisions are made. They're coming to Wowza not just to stream, but to put their video data to work."
Preview of New AI-Powered Live Video Work?ows
Wowza will also give attendees and media a ?rst look at a new framework designed to help organizations make live video more operationally useful by enabling AI-powered work?ows directly from live streams.
The volume of video that sports leagues, broadcasters, and streaming operators are managing has exploded — but the work?ows underneath it haven't kept up. More clips.
more metadata, more monetization opportunities, more operational oversight and most organizations are still handling it with manual teams or infrastructure built from scratch. For too long, the intelligence has lived inside the camera itself, or required ripping out systems entirely to get something smarter. Meanwhile, the cameras are already there. Wowza's latest work is designed to unlock what that existing infrastructure can actually do without needing to start over.
Initial demonstrations will show how live streams can be transformed into real-time signals that downstream systems can act on, including:
- Contextual ad break triggering, where scene and object detection can help identify more natural monetization opportunities in live content
- Live content tagging and metadata generation, helping teams turn what’s happening in a stream into searchable, structured information
- Operational event detection, where live video can trigger alerts, work?ows, or downstream actions without requiring someone to watch every frame
For sports and media organizations, that opens the door to work?ows that have historically been expensive, brittle, or reserved for companies with large in-house engineering teams, from smarter highlight and clip pipelines to more responsive production and monetization systems.
Emerging Media over QUIC (MOQ) Work?ows
At NAB, Wowza will also partner with Cloud?are to showcase a live demonstration of a next-generation streaming architecture built around Media over QUIC (MOQ), highlighting how video delivery work?ows are evolving to support more modern, ?exible, and low-latency distribution models.
The demonstration will feature a work?ow spanning OBS, Wowza origin infrastructure, Cloud?are relay infrastructure, and MOQ playback, giving attendees a look at how open, modern delivery architectures can be explored without requiring teams to rework their core streaming stack.
As part of that presence, Barry Owen, Chief Solutions Architect at Wowza, will demo in the Cloud?are booth (W2300) during the show:
- Sunday, 12:00–1:00 PM
- Tuesday, 2:00–3:00 PM
Continued Innovation Across Wowza Streaming Engine
In addition to these demonstrations, Wowza will be discussing continued innovation across Wowza Streaming Engine, including advancements designed to support more ?exible, observable, and production-ready live video work?ows.
Meet With Wowza at NAB Show 2026
April 18–22 | Las Vegas, NV Meeting Room W2674MR
Wowza will be onsite throughout NAB for scheduled meetings, product previews, roadmap conversations, media brie?ngs, and partner discussions.
Whether attendees want a ?rst look at Wowza’s latest technology, want to discuss a speci?c use case, or want to connect with the team about where video infrastructure is headed next, meetings can be booked in advance at:
Book a meeting
Additional Wowza Presence at NAB
? Streaming Media Summit Happy Hour
Monday, April 20 at 5:00 PM
West Hall third-?oor balcony
For those unable to attend the show in person, Wowza will also host an upcoming developer-focused webinar:
From Streams to Signals: How Wowza is Turning Live Video into Actionable Event Data
Tuesday, April 28 at 10:00 AM MDT
The session will explore how live video can be made more useful for operational and AI-powered work?ows, and how teams can begin applying intelligence to streams without rearchitecting their video pipeline.
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About Wowza
Wowza provides ?exible video infrastructure solutions that power live and on-demand experiences across surveillance, events, entertainment, and more. Trusted by developers and technical teams worldwide, Wowza stands apart for its unmatched deployment control, reliability, and extensibility. Whether streaming from air-gapped networks or hyperscale cloud, customers rely on Wowza to embed scalable video in the most demanding environments without compromising on customization or control.
With purpose-built tools, deep protocol support, and expert engineering support, Wowza helps teams build video work?ows that just work - and connects video to the systems, models, and downstream actions that make it useful.