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Independent Online News Agency Meets Growing Demand for Video With Unicorn

Tempe, AZ(02 Nov 2010)

Unicorn Media, Inc., a leader in video workflow optimization technology, has recently begun powering growing traffic for, Inc., a leading independent news organization.  Unicorn was tapped by to optimize the daily delivery of their extensive library of video content, which has been increasingly popular in this election season.

A reliable method of onboarding content to their website efficiently and reliably was a necessity to, a Top 600 website, according to, the search and ratings agency affiliate of currently attracts nearly 5 million unique visitors a month and more than 40 million pageviews, according to its own internal monitoring software. Unicorn Media provides with advanced transcoding capabilities to reach browsers, mobile devices and set top boxes, asset management tools that support dynamic playlists and 24/7 customer support. migrated to Unicorn from a previous OVP provider due to Unicorn's ability to meet their unique requirements while supporting the budget allotted to video management and delivery.

Unicorn Media focuses on workflow optimization tools and technology, providing with the ability to streamline their internal resource requirements as well as create custom solutions to problems specific to their business. In addition, Unicorn Media's patent-pending Media-as-a-Service 4.0TM platform made the transition from their legacy OVP provider a seamless process based on its ability to ingest a wide variety of video sources and formats.

"We were looking for strong technology and personalized attention and we found it. Unicorn's customer support team works closely with us to meet our requirements and provides us with custom solutions when necessary. The level of support that we get is world-class," says Norman Book, EVP, Operations, "In addition, Unicorn's technology allows us to meet all of our needs today as well as a provide us with a strong platform for our future syndication plans."

"We are excited to have as a customer and to support their growing video traffic demands.  We appreciate their high-standards and we are happy to partner with them in delivering high quality video content to their viewers," says Bill Rinehart, Founder and CEO of Unicorn Media.

Unicorn's modular suite of services includes video tools such as transcoding, content management and syndication, that make the distribution of content to any IP-enabled device less time consuming and less expensive.  This enables content owners to choose the mix of services needed to reach the broadest audiences possible including popular mobile devices such as iPads and Android smart phones. In addition, Unicorn's service offerings also include its patent-pending Unicorn AnalyzeTM technology, which provides publishers with real-time actionable information, giving them the ability to truly understand their audience across multiple platforms and make decisions that affect their bottom line.


About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online. With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-ServiceÔ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit:


About Inc. is an independent news company dedicated to uncompromising journalism, seeking truth and justice and revitalizing the role of the free press as a guardian of liberty. We remain faithful to the traditional and central role of a free press in a free society - as a light exposing wrongdoing, corruption and abuse of power.  We also seek to stimulate a free-and-open debate about the great moral and political ideas facing the world and to promote freedom and self-government by encouraging personal virtue and good character.  Indeed, is a fiercely independent newssite committed to hard-hitting investigative reporting of government waste, fraud and abuse.  For additional information, please visit: