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Streaming Media Europe: Industry Announcements


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VisualOn Optimizer Delivers Up to 40% Bitrate Reduction with up to 9x Transcoding Efficiency on Intel® Xeon® 6 SoC

VisualOn and Intel today released a joint white paper showing the VisualOn Optimizer delivers up to 40% bitrate reduction and up to 9x transcoding efficiency gains on Intel® Xeon® 6 platforms across AVC, HEVC, and AV1 workflows. Powered by AI-driven, sing

Cupertino(25 Mar 2026)

VisualOn and Intel today announced a new white paper detailing breakthrough results in content-adaptive encoding (CAE), demonstrating how the VisualOn Optimizer can dramatically reduce streaming bandwidth while maintaining or enhancing video quality. Benchmark tests on Intel® Xeon® 6 SoC platforms show up to 40% average bitrate reduction and up to 9x improvements in transcoding efficiency across AVC, HEVC, and AV1 workflows.

The study highlights an AI-driven, single-pass CAE approach that dynamically adjusts encoding parameters on a per-frame and per-scene basis. This enables real-time live streaming and high-density transcoding without additional latency, helping media companies lower CDN, storage, and energy costs while delivering superior viewer experiences.

Designed to integrate seamlessly into existing FFmpeg-based workflows, VisualOn Optimizer is fully encoder-agnostic, supporting a wide range of infrastructure choices without locking customers into specific codecs or hardware platforms. This flexibility makes it ideal for streaming service providers, broadcasters, and studios seeking to modernize their video pipelines efficiently.

Key Highlights from the White Paper

  • Up to 40% reduction in average bitrate with maintained or improved visual quality
  • Real-time content-adaptive encoding for live and VoD workflows
  • Encoder-agnostic support for AVC, HEVC, and AV1
  • Improved transcoding density and operational efficiency on Intel® Xeon® 6 SoC
  • Lower CDN, storage, and energy costs without disrupting workflows

The white paper is now available for download here https://www.intel.com/content/www/us/en/content-details/915361/visualon-optimizer-delivers-up-to-40-bitrate-reduction-with-up-to-9x-transcoding-efficiency-on-intel-xeon-6-soc.html?DocID=915361

About the White Paper
The publication provides benchmark results, workflow integration guidance, and comparative analysis of content-adaptive encoding approaches, offering actionable insights for engineering and operations teams seeking to optimize streaming efficiency at scale.