Tremor Media Makes Aggressive Drive for European Interactive Video Ad Dominance
Tremor Media bolsters European team with senior move and new hires
London and Munich(15 Sep 2010)
The surge in demand for measurably more engaging, integrated and innovative marketing formats is prompting the leading online video monetization and advertising company, Tremor Media, to bolster its European team with senior expertise and new hires.
Tremor Media, owners of the leading online video ad network and creators of the ground-breaking, patent-pending Acudeo® online video ad monetization platform, is promoting senior US business development director, Dan Ruch, to vice president Europe, to align the US and EU businesses in preparation for European market maturity. Tremor Media’s rapidly expanding European online video ad network already ranks second only to YouTube in the UK for unique video views, and third in Germany, ahead of any other online video ad network according to comScore’s July 2010 Video Metrix data.
Ruch brings key experience from the US that will help European brands to integrate social media, online games, longer-form content and other interactive elements into video ads using vChoice, Tremor Media’s suite of advanced interactive pre-roll video ad units.
He will also serve as Europe’s Acudeo evangelist, demonstrating the effortless revenue potential that integrating the ad management tool brings to vastly under-monetized online video content.
Ruch will report directly to Tremor Media’s CEO, Jason Glickman, who said, “We’ve experienced frenzied growth of the US online video landscape and Europe’s video marketplace is on the brink of exploding. We will be capitalising on the market’s momentum to become the world’s de facto industry standard for online video content monetization, advertising reach and innovation.”
New UK and German Recruits
Tremor Media is also fortifying its Munich and London offices with new sales managers.
Ex-head of sales at Microsoft Advertising’s Munich office, Alexandra Meier, joins Tremor Media’s German team. She brings 11 years of online media experience having also held senior roles at media agency SevenOneMedia GmBH and online publisher Allesklar.com.
Alexander Wright joins the London office from OTP Media where he was previously responsible for maintaining and developing advertising revenues in tier-one media agencies. Prior to OTP Media, Wright was an account director at Adconion Media Group, following his position as a search account manager at AOL UK.
“The European video market is growing at an astounding rate,” said Ruch. “Agencies are keen to exploit the most desirable online content to engage targeted audiences with ground-breaking interactive ad units, like vChoice. The momentum in the market is clear and our investment in Europe will maximise the market opportunity.”
Dan Ruch, VP Europe, Tremor Media
Dan Ruch has worked at Tremor Media since 2008. Prior to this Ruch held several director and managerial positions at TACODA Inc. / Platform-A, AOL where he was responsible for the US east coast business development until TACODA’s successful exit through sale to AOL. In this role he identified and solicited key strategic publishers to join TACODA’s network. Prior to joining TACODA Inc., Ruch worked in strategic media planning at GroupM’s agency Mindshare / MAXUS global.
About Tremor Media
Tremor Media (http://www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 2500 publishers who serve in-stream video, and more than 5000 publishers who serve in-page video, delivering a combined reach of 188.9 million uniques, reaching 88.5% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.
Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.