The QYOU Expands Into India With Tata Sky Partnership
TATA Sky selects The QYOU’s ‘best of web’ short form content to reach millennial audiences
Dublin(29 Oct 2016)
The QYOU, the world’s leading curator of internet video for the TV Everywhere market expands its global footprint by partnering with Tata Sky, India’s leading and innovative pay television service. This partnership will make QYOU’s premium content available to all subscribers through the Tata Sky mobile app followed by availability in the On-Demand catalogue.
A market leader in pioneering technology and services in India, and with over 15 million connections, Tata Sky has selected The QYOU to help it expand the brand’s content offering to millennial audiences. These customers have grown up on a diet of online video, are heavy mobile users, and a ripe audience for a curated service that helps them save time during the content discovery process. The roll out of The QYOU’s content via the mobile app is the first step in what both parties hope will be an ongoing partnership of premium short form video initiatives.
This deal is the first time that The QYOU’s content has been made commercially available to consumers in Asia, marking a big step for the company’s global growth. The new deal follows the recent announcement of The QYOU partnering with China Entertainment Group for distribution in China.
Paolo Agostinelli, Chief Content & Business Development Officer, Content at TATA Sky comments: “Given that India is one of the youngest countries in the world by average age - 64 per cent of the population will be aged 20-35 by 2021 - we are always working towards evolving our services to ensure we provide a relevant and entertaining content offering for our millennial subscribers. Tapping into The QYOU’s channel enables us to meet the needs of this digitally-savvy generation, with one of the most innovative and readily available forms of content.”
Curt Marvis, President and Co-Founder of The QYOU adds: “TATA Sky has retained its position at the forefront of subscription television entertainment in India for the last decade by constantly evolving both its technology and content. We are thrilled to have been chosen to add the rich and colourful world of premium online video to TATA Sky’s TV service, and hope this will be the first of many initiatives in the region that will give Indian viewers better access to made-for-web content.”
About The QYOU
The QYOU is the world’s first entertainment company focused on the curation and programming of short-form video content for the TV Everywhere age. Its Programming-as-a-Service approach delivers linear and on-demand TV channels, playlist-driven mobile apps, custom shows, and influencer marketing support to TV operators and subscription video service providers worldwide. Sourcing and licensing content from a deep roster of creative talent, brands, MCNs, and platforms, The QYOU is bringing the best of video culture to a television service near you.