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The 6th Annual HbbTV Symposium, 17-18 October 2017, Auditorium Antonianum, Rome

The HbbTV Association and the HD Forum Italian Association (HDFI) are proud to announce this year’s HbbTV Symposium, on October 17-18, 2017 at the historic Auditorium Antonianum in central Rome.

Geneva, Switzerland(27 Jun 2017)

The HbbTV Association and the HD Forum Italian Association (HDFI) are proud to announce this year’s HbbTV Symposium, on October 17-18, 2017 at the historic Auditorium Antonianum in central Rome.

The theme ‘HbbTV: Technical Excellence, Commercial Advantage’ will extend throughout this premier HbbTV industry event which delivers an impressive line-up of keynote speakers, and informative lectures and debates to engage the audience of key industry influencers.

The 6th Annual Symposium will also launch the first HbbTV Awards which include a wide range of categories designed to acclaim best practice and excellence in the HbbTV community.

During the event, HDFI will also support a demonstration area to show the latest generation receiver devices.  

We look forward to seeing you in October for lively discussions and networking with your peers, and leaders from the HbbTV community including operators, broadcasters, standards organisations and technology companies.


Make your Voice Heard - call for speakers

If you would like to speak at the HbbTV Symposium, please send us an outline of your proposed presentation on the theme of ‘HbbTV: Technical Excellence, Commercial Advantage’. Please send your 200 word abstract and 150 word speaker biography to before July 28th, 2017. 

We would welcome speakers on the following topics, particularly when supported by case studies of live services:

  • Making television better for consumers through HbbTV
  • Monetizing HbbTV
  • Delivering advance video experience (including Ultra-high definition, high-dynamic range and next generation audio)
  • Enhancing television advertising for advertisers, broadcasters and consumers
  • Balancing consumer privacy with service evolution
  • Operator applications and content discovery services
  • Multiscreen services
  • Cutting edge innovations and technology
  • Tools and techniques for developing quality applications
  • Promoting and marketing HbbTV services


Submission of additional topics will also be considered.

About HD Forum Italia

HD Forum Italia is an association established to promote, support and disseminate the use of audiovisual and multimedia content, High Definition, Ultra High Definition and 3D products and technologies and any other emerging audiovisual solutions. Founded in 2006, HD Forum Italia brings together in a single association the players in the Italian audiovisual sector and the Italian agents of foreign companies for the purpose of creating a catalyst of experience and interests that respond to the need to adequately address an exceptional evolutionary scenario.

HD Forum Italia addresses today's new technological challenges: integration between broadcast TV and internet TV, main screen and second screen, interactive services, Ultra High Definition format and new generation audio as well. HD Forum Italia is an open association that welcomes any entity with institutional, commercial or industrial interests in the audiovisual and television industry: producers, content providers and aggregators, broadcasters, network operators, research institutes and laboratories, equipment manufacturers and distributors, representatives of institutions

About HbbTV Association (

Hybrid broadcast broadband TV (or “HbbTV”) is a global initiative aimed at harmonizing the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices. The HbbTV specification is developed by industry leaders to improve the video user experience for consumers by enabling innovative, interactive services over broadcast and broadband networks. The specification uses elements of existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH and W3C. In June 2014, the activities of the Open IPTV Forum (OIPF) were transferred to the HbbTV Association. This broadened the HbbTV Association’s mandate to include defining specifications for service providers and technology suppliers that streamline and accelerate deployment of IPTV services.