Spafax | The Hub Selects Interra Systems' BATON File-Based QC Solution
The Latest Version Delivers Significant Improvements in User Interface and Performance
CUPERTINO, Calif.(27 Aug 2025)
The Latest Version Delivers Significant Improvements in User Interface and Performance
CUPERTINO, Calif. — Aug. 27, 2025 — Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that Spafax | The Hub, one of the world’s foremost providers of post-production, media transformation, and secure global file delivery for airline entertainment, has selected Interra Systems’s BATON solution for file-based quality control (QC).
“As a global leader in in-flight entertainment, entertainment curation, and content marketing, we are committed to delivering exceptional media experiences to airline passengers around the world,” said Arthur Cuyugan, senior vice president of technical services at Spafax | The Hub. “After a thorough review, we selected BATON for its advanced audio and video analysis, scalable architecture, and comprehensive feature set that aligns with our high standards for content transformation and delivery.”
“Spafax is a highly respected name in the in-flight entertainment space; its adoption of BATON for file-based QC means a lot to us. Over the years, we have seen BATON usage evolve in the in-flight entertainment industry across many regions of the world,” said Ashish Basu, executive vice president of global sales and business development at Interra Systems. “We invest a lot of research and development effort into BATON based on customer feedback. In addition to checking the quality of its file-based SDR and HDR content, our BATON solution could help Spafax in achieving regulatory compliance in several areas.”
BATON automates QC processes, supporting high standards for quality and compliance. The latest version of BATON includes framework updates, enhanced video quality checks for 4K files, support for RDD59 specifications, direct analysis of image sequence formats, optimized MXF file verification, advanced diagnostic tools for system health monitoring, and improved API. It has had a complete stack upgrade, with migration to Python 3.x and a new Postgres DB and Django web framework, resulting in a more responsive interface, increased scalability, and optimized resource management. In addition, it features enhanced performance for UHD content QC, optimized IMF analysis, support for SONY 360 RA analysis, improved cloud support, advanced video and audio quality checks, comprehensive Dolby Atmos support, and expanded format support.
Building on the trusted performance of the BATON QC solution, the BATON platform has been extended with BATON Captions to meet the surging industry demand for accurate, efficient captioning and subtitling, especially critical for today’s streaming platforms. BATON Captions not only delivers state-of-the-art, comprehensive tools that streamline caption workflows but also seamlessly integrates advanced QC features, ensuring uncompromised quality from content review to final delivery.
Interra Systems will demonstrate the latest evolution of its BATON solution for file-based QC and the company’s complete product suite at IBC2025 (Booth 7.C11), Sept. 12-15, in Amsterdam.
More information about Interra Systems’ solutions can be found at www.interrasystems.com.
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About Interra Systems
Celebrating 25 years of excellence in 2025, Interra Systems is a global leader in end-to-end quality assurance for the evolving media industry. The company is a one-stop shop for broadcasters, streaming service providers, and other media companies as they work to ensure quality, accuracy, and compliance at every stage of their IP and OTT workflows. Interra Systems’ advanced video analysis, automated QC, captioning, and end-to-end monitoring tools have become essential for some of the world’s top media companies.
Interra Systems' award-winning portfolio includes the enterprise-class BATON automated QC system; BATON Captions with live captioning and ML scoring capabilities; ORION content monitoring platforms for 24/7 quality assurance; and VEGA media analyzers for in-depth video inspection, debugging, and standards compliance.
For more information, visit www.interrasystems.com.
About Spafax Group
Spafax is a global travel media agency with one purpose: to entertain, inform, and inspire travelers everywhere. Spafax delivers content technology and media assets at scale for the world’s leading airlines and curates a vast catalogue of global movies, TV, audio, and digital services across every major entertainment market. Current clients include the Lufthansa Group, Emirates, The IAG Group, JetBlue, Japan Airlines, Qatar Airways, Singapore Airlines, Holafly, Korean Air, and many others. Spafax provides brands with unique access to a global network of nearly a billion passengers across hundreds of touchpoints. The group is headquartered in London with over a dozen global offices. Spafax is part of WPP Group, the world’s largest advertising and marketing services company.
About Spafax | The Hub?
Spafax | The Hub is Spafax’s award-winning technical lab located at Hollywood’s Sunset Gower Studios. Since 2014, it has played a key role in the inflight entertainment (IFE) supply chain, delivering secure, high-quality media to airlines worldwide.
Certified under the Trusted Partner Network (TPN), The Hub provides cloud-based workflows for transcoding, editing, subtitling, and global file delivery. Known for its innovation, reliability, and industry partnerships, The Hub continues to set the standard for content transformation and delivery in aviation.
In addition to serving global airline clients, The Hub also works directly with Hollywood studios and production companies, offering secure, efficient media services that support broadcast, streaming, and international content distribution.
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Photo Caption: Interra Systems' BATON QC solution delivers significant improvements in UI and performance for Spafax | The Hub – one of the world’s leading providers of post-production, media transformation, and secure global file delivery for airline entertainment