Sizmek launches Video Autoplay on mobile
New feature in Ad Builder for HTML5 allows advertisers to create soundless teasers for mobile video ads that load automatically across devices
London, UK(09 Jul 2015)
Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, today announced the launch of Video Autoplay on mobile in Ad Builder for HTML5, the company’s web-based rich media authoring tool. With Autoplay, Sizmek allows advertisers to produce soundless ‘teasers’ for mobile video ads that play immediately upon ad load without the need for user interaction.
Sizmek’s latest platform enhancement empowers marketers to deliver relevant and engaging mobile video content automatically to a user’s mobile device without being obtrusive.
“We think it's a great feature, especially for entertainment content people like to see,” said Rory Hallam, Media Director of ThinkJam. “By unobtrusively enticing users to watch a video ad, the Sizmek autoplay feature addresses a challenge facing mobile marketers seeking more ROI from mobile ad campaigns."
Benefits of Sizmek’s Autoplay feature:
- Higher engagement: Animation draws user attention by teasing content
- Respect for audience: Video starts silently without user interaction so it is not obtrusive or obnoxious
- Easy activation: The feature is created easily in Sizmek’s Ad Builder tool, meaning there is no need to create a separate video
“While video on mobile has increased around 300% over the last 6 months alone, marketers have been missing out on a huge opportunity to leverage it more effectively to connect with mobile audiences,” says Alex White, Vice President, Product Marketing of Sizmek. Autoplay helps solve the problem by enticing mobile users to engage with a video, but in a respectful way, empowering advertisers and audiences alike.”
Tej Rekhi, Sizmek’s AVP, Mobile Product Sales added,“Sizmek’s recent acquisition of Strikead, signals our intent to take a leadership position in mobile. Video autoplay is just one of many innovations to come.”
Silent autoplay is common across the web, with leading publishers enabling the capability for inline or instream video. The feature is also consistent with the philosophy that marketers should have the freedom to deliver relevant and engaging content in the ways they see fit.
Sizmek is the world’s largest independent third party ad server working with over 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in 60 countries. An Open Ad Management company, Sizmek gives online advertisers, agencies and publishers freedom of choice, flexibility and full end-to-end capabilities to drive exponential ad performance across multiple devices and channels. Bringing together best-in-class online advertising tools, technology and strategic guidance, clients are able to cultivate deeper relationships with customers around the world via local offices throughout North America, EMEA, LATAM, and APAC.