Rightster launches its latest community, Canvas, an online destination dedicated to the arts
Launch partners include Southbank Centre and Sadler’s Wells
London(24 Jul 2015)
Rightster, the global multi-platform network for digital video, today unveils a new online destination, Canvas, to unlock the true potential of digital video content for the arts. Canvas brings together artists and arts organisations to showcase their work to ‘Millennials’, in a format and tone that engages with this younger audience.
Canvas has already attracted many high-profile partners including Southbank Centre and Sadler’s Wells, with many more scheduled to come on board over the coming months. To celebrate going live, Canvas today releases a trailer featuring a host of well known faces, from broadcaster Clemency Burton-Hill to YouTube superstar Jamal Edwards.
Canvas is the latest example of Rightster working to empower a specific community, by giving it an online, unified voice. Rightster has a renewed focus on developing dedicated online destinations, doubling its communities in the past few months alone. These communities are channel-agnostic, bringing together content from across social platforms and video providers, which reflect the diversification of the online video market.
Simon Walker, MD at Canvas, says: “Canvas represents a bold intervention by Arts Council England, and we’re incredibly proud to have already signed up many of the country’s finest arts organisations, even before going live. During the next few months we hope that our pilot programme will capture the imagination of the arts world so that by the time of our full launch in October we will be the premier online destination for the arts.”
Sebastian Cheswright, Director of Marketing & Sales at Sadler's Wells, adds: “Canvas is a tremendous innovation for the arts community and will enable British creativity to be showcased and shared right across the globe, just as it should be. We look forward to seeing the network develop and grow over the coming months.”
Patrick Walker, CEO at Rightster, says: “Communities bring together Rightster’s like-minded content creators and owners under communal banners. Our communities now include, amongst others, Flow, the number one online destination for parkour and free-running, Ballers, the home of football skills on YouTube, LolKidz, the destination for funny kids videos online, featuring some of the internets biggest viral videos, and, of course, Canvas. For creators, talent, brands and agencies, Rightster’s communities make meaningful cross-promotion, collaborating and monetisation more accessible.”
For further details on Canvas, please visit: www.youtube.com/CanvasArts
You can view the project’s launch film here .
SIGNED PARTNERS FOR PILOT PROGRAMME
- Southbank Centre
- Edinburgh Festival
- Pilot Theatre
- Video in Common
- Baby People
- Sadler’s Wells
- Akram Khan Dance Company
- Serious / London Jazz festival
- The Baltic
- Freeword Centre
- Darbar Arts
- Yorkshire Dance
LAUNCH FILM CREDITS:
Many thanks to Doug Aitken, Akram Khan Company, Arts Council England, Aurora, Max Baillie, Les Ballets Trockadero de Monte Carlo, The Barbican for access to Station to Station: A 30 Day Happening – a project by Doug Aitken, John Baldessari, Tom Basden, Beard, Lliana Bird, Matthew Bourne – New Adventures, Olaf Breuning, Philip Colbert, Contact Theatre, Douglas Coupland, Martin Creed, Darbar Arts, Siobhan Davies, Eastman - Sidi Larbi Cherkaoui, Jamal Edwards, Olafur Eliasson, EMA, English Chamber Orchestra, English National Ballet, English Touring Theatre, FACT Liverpool, Mike Figgis, Flex, Edvard Greig, Hayward Gallery, Anton Hecht, Natasha Hodgson and Kill The Beast, Hofesh Shechter Company, Holden Gallery, Carsten Höller, Home Manchester, Sophie Hunter, Invisible Dot Cabaret, Ragnar Kjartansson, Zach Krausnick, Jim Lambie, Lonelady, The Lowry, Manchester International Festival, Wolfgang Amadeus Mozart, National Theatre, Ernesto Neto, Keyvan Novak, Kate O’Flynn, The Peacock, Pilot Theatre, Portico Quartet, Sébastien Ramirez & Honji Wang / Company Wang Ramirez, James Rhodes, Gerhard Richter, Sadler’s Wells, Serpentine Galleries, The 7 Fingers/Les 7 Doigts De La Main, Tim Shieff, Bob and Roberta Smith, Southbank Centre, Andy Staples, Steinway Hall, Timbo and SE1 United, Video In Common, Warp Records, Samuel West, The Whitworth and The Young Vic.
Founded in 2011, Rightster is already the number one global multi-platform network for digital video. Rightster’s cloud-based software and services platform makes it simple for Content Owners, Creators, Brands, Publishers and Platforms to unlock the value of online video, whether on a licenced, ad-funded, direct to consumer or paid placement basis. Rightster’s network stands at over 2,500 Content Owners and over 10,500 Publishers, managed by global and local teams in 13 offices across North America, Europe and Asia Pacific.
For more information, please visit: http://rightster.com/