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Ooyala Powers Norway's vidFlow, the Next Generation of Music Videos

Leading Online Video Technology and Analytics Innovator Provides Video Streaming and Analytics Services to Personalised Music Video Provider


Ooyala, a leading innovator in multi-screen video streaming and analytics, today announced it is providing video solutions to vidFlow, the personalised music video channels provider that launched this month in Norway with a global roll-out in 2015.

The music and discovery service offers a complete music video experience that tailors music videos to the user's taste and preference using advanced learning algorithms to personalise the channel experience. vidFlow launched with a freemium monetization strategy, offering a free, advertising-based service as well as the option to subscribe to an ad-free premium version.

vidFlow is using Ooyala's rich recommendation technology to tailor personalised music video channels to individual users. Ooyala's data-driven recommendation technology, called Ooyala Discovery, ensures that each individual viewer is presented with the video selections that they will find most interesting, based on personal viewing preferences and interactions with vidFlow. Ooyala's personalised media recommendations mean more viewers return more frequently, resulting in greater advertising revenue and a higher conversion rate to vidFlow's premium ad-free service.

Ooyala Discovery is available on every connected screen and works within the video player, on a web page, or within a mobile app. It creates a more TV-like experience for online media offering a balance between a lean-back experience, in which one video leads to the next through continuous playback, and a lean-forward experience that gives consumers control over the videos they watch. The system constantly adjusts to a user's behavior to deliver the best content to viewers across all devices ensuring each user sees different recommendations tailored particularly to them.

Neil Berry, vice president, EMEA for Ooyala, said, "Working with innovative companies such as vidFlow is very exciting to us. vidFlow's service for delivering uniquely tailored experiences is a great match for our proven recommendation technology. Taste in music is a very personal thing. We're thrilled to help vidFlow viewers find new and interesting artists so that they can watch longer and have a better music video experience."

Nassir Achour, chief executive officer of vidFlow, added: "Throughout the 80's and 90's, MTV provided people with a one stop shop for music videos as a background to social gatherings or relaxation at home. Today, there are a myriad of sources for music videos, but finding the content you want to watch is very time consuming. We aim to contribute to easier, better and more effective consumption and discovery of music videos. Ooyala's analytic and streaming technology is central to that goal."

About Ooyala 
Ooyala delivers personalised video experiences across all screens and is a leader in online video management, publishing, analytics and monetisation. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Univision, Foxtel, Comedy Central, NBC Universal, Telstra, ESPN, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit

About vidFlow

Norwegian music video service vidFlow launched in Norway this month, after landing licensing deals with major labels Universal Music Group, Sony Music Entertainment and Warner Music Group. The service is also looking to reach agreements with hundreds of independent labels in the near future.

vidFlow relieves you from the time-consuming task and responsibility of scanning through a myriad of irrelevant content and sources simply to enjoy music videos. Instead, vidFlow allows you to discover new and re-discover old visual music by tailoring the world's largest collection of official, high quality music videos to your taste, preferences, or mood at any given time -- on web, mobile and tablet.

By including music videos as a bigger part of people's lives, whether it be in social gatherings or simply for relaxation after a long day at work, vidFlow aims to contribute to a higher and more effective consumption, discovery, and globalization of music -- benefiting both artists and music lovers around the world.