OTT/TV Everywhere Enabler Xstream Launches New Monetisation Tool
Customer engagement tool enables OTT and Internet TV providers to accelerate video content revenue streams; also launches business analytics tool
Copenhagen(17 Aug 2017)
Leading OTT and TV Everywhere enabler Xstream A/S today launches a new customer engagement tool enabling video providers to boost subscriber acquisition, speed up conversion into paying customers and to lengthen customer retention times.
“Customer engagement is now at the heart of the video on-demand industry and this tool is another example of how Xstream is helping it to grow and maximise return on content investment in the shortest timeframe,” says Jacob Barlebo, Xstream’s sales and marketing director. “Early revenue streams and sustained customer retention are vital to the financial health of content providers.”
The engagement tool is one of the further monetization features of Xstream’s award-winning MediaMaker End-to-End Over-the-Top (OTT) Video Cloud. It enables providers to collect information about end-users such as their viewing behavior and to then to reach out to them with personalized customer engagement campaigns through email, SMS and social media.
Additionally, Xstream enhances its MediaMaker platform with a fully customizable OTT optimized Business Analytics Solution, which brings all the important business performance indicator data from multiple sources to a single, intuitive business intelligence dashboard.
The increasing number of new applications and devices make data silos a growing challenge for OTT video businesses. Without the ability to merge and correlate data lying in different locations, even the simplest business decisions become guess work.
Through Xstream’s Business Analytics Solution, service providers are now better equipped to make more accurate business decisions whether it be about pricing, segmentation, promotion or content selection.
The new monetisation solutions will be showcased at the upcoming IBC Conference 2017 in Amsterdam (September 14-19) on Xstream’s booth #14.L22.
About Xstream A/S
Xstream is a leading enabler of over-the-top (OTT) TV and video on demand (VOD) services. Today, we work hand-in-hand with world-leading telcos, cable operators, broadcasters, governments and media companies, enabling them to deliver sparkling content to selective anytime-anywhere viewers around the world. Our award-winning modular Xstream MediaMaker™ platform is recognised in the industry for its rich and customizable monetization capabilities, fast deploy time and by its unique, fully adaptive and automated content ingestion process. The scalable end-to-end MediaMaker cloud provides all solutions required for a profitable OTT TV and Video business: Ingestion, Monetization and User-experience. It contains a suite of unmatched individual services including multi-device video clients, multi-DRM and context-aware multi-CDN. The MediaMaker cloud combines managed service with pay-as-you-grow pricing to optimize customers’ ownership costs. Xstream is the preferred solution partner for TV Everywhere and OTT video services for companies such as Telenor, Canal Digital, Altibox, Spark New Zealand/Lightbox, Star Media group and Balaji Telefilms. Xstream is headquartered in Copenhagen. Visit www.xstream.net