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Nice People at Work announces international expansion to support growth

Nice People at Work announces the addition of new customers in the TV Everywhere ecosystem and the opening of a commercial North America headquarters in New York

Barcelona, Spain(15 Feb 2016)

Nice People at Work (NPAW), the technology leader in business intelligence and analytics is announcing the company’s expansion to the United States. The new North American commercial headquarters will be based in New York to support the addition of several new customers to their growing list of key clients including fuboTV, Lightbox, and Eversport.

In January 2015, NPAW expanded their market focus to cover the United States and, thanks to its substantial growth, they are opening a new office in New York; part of its commitment to the region. “We continue to accelerate our rapid global expansion, and the broad acquisition and success in the United States is a major motivating force to that growth,” said Ferran Gutiérrez, CEO at NPAW. “We look forward to continuing this expansion in the U.S. and across the globe.”

“We have seen a strong acceptance in the U.S. since our expansion, which has enabled more leading companies to take advantage of the dynamic functionalities and cutting-edge technology that NPAW offers,” said Sergi Vergés, NPAW’s COO and Co-Founder. “We are proud to bring an even deeper commitment to our customers with our new headquarters in New York.”

“As a live sports streaming platform, we absolutely needed a solution to monitor our streaming quality closely in real-time. With Youbora, we are able to gain unprecedented insight into quality of service metrics and we're able to make both business and technology decisions based on the data provided,” said Sung Ho Choi, fuboTV Co-founder & CTO. “Really the biggest selling point for me, as an engineer, was the ease integration with the platform. We were able to deploy Youbora to all of our clients.” 

Youbora provided a fast, reliable and cost effective solution that enabled Lightbox to rapidly obtain customer usage and experience insights. Our selection of NPAW, reflects our confidence that NPAW is rapidly gaining a leadership position in this space as a result of its evolving, full-featured products paired with their responsiveness to customer needs,” said Jean-Louis Acafrao, CTO at Lightbox.

“Most analytics platforms cannot handle the volume and international nature of our Smart Embed Player that allows any site to live stream any sport at any time. That’s why we chose NPAW’s Youbora platform to handle our quality of service metrics. The platform is easy to use and scales nicely with the strong growth we are experiencing in our publishing partners and the content we stream.” said Wayne Sieve, CEO of

About NPAW:

NPAW is a big data and business intelligence company serving the online media industry. Using real-time data we help our customers to deliver excellent video experiences. Our platform leads the industry in technologies integrated and devices supported, enabling our customers to make smart business decisions using in-depth and complete data. The company is privately held with VC backing, and was founded in 2008 with offices in Europe and the U.S.

About Youbora Analytics:

Youbora Analytics is a powerful centralized analytics and optimization platform for broadcasters and media groups. We provide real-time information on the delivered video experience, with granular data specific to individual end users. Our high-resolution analytics tool helps you monitor and analyze your audience, QoS and engagement, and optimize delivery through our SmartSwitch CDN load balancing module. Metrics taken from Youbora Analytics can be applied to make decisions around your content, monitor delivery partners and make decisions around which platforms to invest in or integrate with.