Modern Streaming Solutions Private Limited Partners with VisualOn to Drive Cost-Efficiency in India’s Competitive OTT Market

Modern Streaming Solutions and VisualOn announce a strategic partnership to help OTT providers reduce streaming costs while maintaining premium video quality. Powered by VisualOn Optimizer for VoD, the solution enables significant bandwidth, storage, and

Cupertino(05 Aug 2026)

Live demo at IBC2026 — VisualOn Booth, Hall 5, Stand A55

Amsterdam, Netherlands — Modern Streaming Solutions Private Limited, a rising force in India’s digital entertainment landscape, today announced a strategic partnership with VisualOn, a global leader in video playback and optimization solutions. The collaboration focuses on leveraging the VisualOn Optimizer for Video on Demand (VoD) to tackle the economic challenges of one of the world’s most aggressively priced OTT marketplaces.

As data consumption in India continues to skyrocket, streaming platforms face the dual pressure of delivering high-quality content while maintaining razor-thin margins. By implementing VisualOn’s AI-powered optimization technology, Modern Streaming is significantly reducing bitrates without compromising visual quality, leading to substantial savings in storage and Content Delivery Network (CDN) costs.

Live at IBC2026

Attendees at IBC2026 can see the partnership in action at VisualOn's booth (Hall 5, Stand A55), where Modern Streaming's VisualOn-powered offering will be demonstrated live, showing how the technology delivers a competitive edge across the Indian subcontinent and beyond.

A key highlight of the launch is how Modern Streaming has significantly lowered the barrier to adoption for OTT platforms seeking to leverage the VisualOn Optimizer VoD. Modern Streaming's solution enables platforms to deploy VisualOn's optimization technology in two flexible ways: as a standalone transcoding solution accessible through an intuitive user interface, or integrated directly into their existing workflows via a developer-friendly API. This approach eliminates the friction of traditional command-line interfaces, making enterprise-grade video optimization — starting with the VisualOn Optimizer VoD, with the VisualOn Optimizer Fidelity coming soon — more accessible to a broader range of operators and technical teams.

Diljit Singh, Founder of Modern Streaming, stated: "In an industry where price sensitivity is paramount, cost optimization is not just a goal — it is essential for both survival and growth. Our partnership with VisualOn has enabled us to deliver a premium viewing experience while significantly reducing operational overhead"

Maximizing Efficiency for Global Markets

The integration of the VisualOn Optimizer allows Modern Streaming to:

• Reduce Bandwidth Consumption: Lowering data costs for end-users while decreasing server-side egress fees.
• Enhance Quality of Experience (QoE): Utilizing per-title and per-scene optimization to ensure crystal-clear video even on constrained mobile networks.
• Scale Infrastructure Efficiently: Streamlining the VoD workflow to handle rapidly expanding content libraries.

 

About Modern Streaming Private Limited

Modern Streaming Solutions is a tech company focusing on the media and entertainment space, empowering teams with ambitious OTT visions but limited in-house tech resources. Modern Streaming integrates deeply with partners to build scalable, production-ready streaming platforms that endure and evolve. Modern Streaming’s services span end-to-end OTT app development, AI-powered subtitles, intelligent content moderation, optimized streaming workflows, and seamless multi-platform delivery (mobile, web, smart TVs, and more). Every solution prioritizes stability, scalability, cost-efficiency, and future-proof architecture — ensuring your platform thrives amid rapid industry changes.

About VisualOn

VisualOn is a global leader in multimedia software solutions, delivering high-performance playback, encoding, and optimization technologies for OTT, broadcast, and consumer electronics markets. With a focus on quality, efficiency, and scalability, VisualOn enables partners worldwide to deliver superior video experiences across devices and platforms.

Media Contact:

Modern Streaming Solution Private Limited
Diljit Singh
Founder
diljit@modernstreaming.in