LoveLive Stream First UK Live Music Event for Save the Children: Christmas Tree Sessions
An evening of entertainment, live streamed on to Save The Children’s YouTube channel
London, England(06 Dec 2012)
LoveLive, the leading live music content specialist, has today announced a partnership with Save the Children, to live stream their unique live music event: Christmas Tree Sessions. Held at the iconic London Venue, Union Chapel, the event will be streamed on to Save The Children’s YouTube channel on Friday 14 December.
This online event, curated by BBC 6 Music presenter Lauren Laverne will be a fusion of entertainment, music, comedy, poetry and literary readings, all with a Christmas flavour. This unique event will be live-streamed on to Save The Children’s YouTube channel (http://www.youtube.com/user/savethechildrenuk/live), and will give fans the opportunity to experience a World exclusive performance from Guy Garvey, lead singer of Elbow, and Myleene Klass, along withSpiritualized, Fyfe Dangerfield, Band of Skulls, Josh Kumra, Kodaline and Summer Camp from multi-camera angles, and all from the comfort of their own homes.
Alongside a stellar music line-up, best-selling author Caitlin Moran and writer/broadcaster Stuart Maconie will be performing Christmas-themed readings, as well as stand-up from Lee Nelson. The whole event will be live-streamed which will combine to be a constant four hour stream. Save the Children will be the first UK charity to undertake such an activity, and more great acts are set to be revealed in the coming weeks.
Richard Cohen, CEO at LoveLive, says: “Undertaking a four hour live stream for a unique event such as this is hugely exciting. Save the Children is a remarkable charity and the line-up ensures that this will be an amazing experience for fans and supporters, who enjoy not just music, but the host of additional stars contributing to the evening. The stream will mark the first event of its kind for a UK charity and we are thrilled to have been chosen to collaborate with, and be part of this live music event.”
Spiritualized’s Jason Pierce, says: “Childhood is very precious; it should be protected and celebrated. I am happy to play at the Christmas Tree Sessions, and support the work Save the Children does to change the lives of children for the better. The Union Chapel has a great atmosphere. Perfect for Christmas.”
Lauren Laverne, BBC 6 Music presenter, says: “It’s great to be involved in a global charity that provides such essential work for children both in the UK and overseas, especially when I can help support them through two of my great passions – fashion and music.”
LoveLive is the leading provider of high-quality music content and associated services for brands, broadcasters, digital platforms and labels; combining unique access to music rights with digital and marketing capability to create original, authentic and compelling content and campaigns, delivered across a variety of channels.
Established in 2008 by industry entrepreneur Richard Cohen (CEO), LoveLive is run as a partnership together with Sam Jones (COO), former Warner Music Group International Marketing Manager, Toby L (Co-Creative Director) and Tim Dellow (Co-Creative Director), following the acquisition of their online music publication and production unit Rockfeedback in 2009. It is a complementary team that sees Richard and Sam lead all aspects on the business side, including commercial development and strategic direction, while Toby and Tim have responsibility for music policy and creative output.
As the music industry sees traditional revenue streams decreasing, LoveLive is actively creating new and incremental income opportunities for music artists and record labels by bringing them together with brands and broadcasters on innovative, credible and mutually beneficial projects. The company boasts unrivalled access to music rights and artists through its unique relationships and agreements with the major music labels: EMI, Universal, Warner Music Group and Sony Music Entertainment; as well as a host of smaller and independent labels, and owns the largest independent live video catalogue in Europe with all rights cleared for distribution to TV, web and mobile devices.
In 2011 LoveLive shot over 450 Live performances including the Global album launch of Adele, produced industry first Pay Per View events for Florence + The Machine and PJ Harvey, created the McFly On The Wall TV format for Channel 5, co-produced and developed The Black Cab Sessions USA, aired the fifth season of Rockfeedback Presents on Channel 4, delivered Ford’s innovative Bands In Transit campaign, produced the Robert Plant documentary for HD Net and added a number of brand partners to its portfolio.
About Save the Children, Christmas Tree Sessions
Christmas Tree Sessions supports Save the Children’s No Child Born to Die campaign. Millions of children around the world are denied the kind of childhood they deserve. Every day, they wake up to a world of hunger, poverty and disease. Support of the Christmas Tree Sessions will help us give more children the nutritious food they need and help them fight killer diseases and keep them safe. This Christmas, let's help more children wake up to a brighter future.