Imago Group offers first ever Trade-In Programme on ViewCast products
Europe’s largest video solutions company, is launching an aggressive trade-in programme aimed at providing ViewCast solutions users with the latest updates for HD video capture and streaming.
Newbury, Berkshire(28 May 2013)
Imago Group plc, Europe’s largest video solutions company, is launching an aggressive trade-in programme aimed at providing ViewCast solutions users with the latest updates for HD video capture and streaming. This is the first time there has been a trade-in programme specifically aimed at ViewCast capture card and encoder users and closely follows the release of a new breed of ViewCast capture and encoder products. The updates to ViewCast’s range have been designed to run on the new PCi Express data buses, enabling them to deliver greater processing power and enhanced disc storage.
The promotional programme provides users with 20% ‘trade-in discount’ off the list price of the new ViewCast Osprey capture cards and Niagara encoder appliances. Any capture or encoder card or encoder system can be traded in, including competitor solutions. A customer wanting to trade-in an older encoder appliance, for example, could expect to bring the price of the new encoder down by 20%. The same arrangement can be made for capture cards.
Imago will be encouraging end-user demand for the promotion, and the trade-in program is available through all of its UK and International channel partners. This provides resellers with an opportunity to encourage their customers to upgrade from standard to HD encoding and streaming, bringing the installed base of ViewCast and other products up to a level where they are more easily supported on new hardware platforms and operating systems. The offer ends on June 30th 2013.
“We’re very pleased to have an opportunity to work closely with Imago to announce this new marketing initiative,” WayneShackelford, VP of Worldwide Sales at ViewCast, commented. “Their strength in supporting their reseller base and the strong reputation they have in the video applications market sector make Imago the perfect partner for us. We are excited about this new second quarter-only programme that is designed to grow new business from our existing customer base.”
“The ViewCast Osprey product range is well known in the UK and Europe and the new range of capture cards and Niagara encoder appliances is particularly suited to the new market requirements for capturing and streaming high definition video and the trade-in scheme is a great way to reward ViewCast customers for their loyalty” commented Peter Nice Head of New Business at Imago Group.