Ilta-Sanomat and PlayPilot launch streaming Guide in Finland
Stockholm(26 Oct 2021)
Ilta-Sanomat, Finland's largest news media company, and the Swedish startup PlayPilot join forces to launch a co-branded streaming guide and social discovery platform.
The new service gathers all content from a range of national and international streaming services, which can be explored via an app or a website. This means the Finnish viewers now can browse all movies and TV-series in one place, including recommendations and reviews, making it easier to choose what to watch.
Ilta-Sanomat reaches more than 2,8 million weekly visitors through their digital assets alone. By launching this co-branded service with PlayPilot, the publisher is aiming to strengthen their offering within lifestyle and entertainment as consumer behaviour quickly shifts towards streaming.
“Entertainment has always been of great interest to our readers and we offer daily editorial content as well as TV guides in both print and digital form - and by launching IS PlayPilot together with PlayPilot we can truly become the one-stop-shop for keeping up with what to watch and where to watch it, also in digital”, says Timo Rinne, VP Digital Development and Customer Experience at Sanoma Media Finland.
PlayPilot is a Stockholm based startup that has zeroed in on streaming guides and aggregation as its speciality. Their service is available in 26 countries and has a strong footprint in the Nordics, which is a prioritised region for the company.
“We are incredibly excited about this collaboration. We’ve been looking for a strong launch partner for the Finnish market and considering the reach and know-how of Ilta-Sanomat, I can’t imagine anyone better. We’ve spent years mastering the complex process of mapping large amounts of unstructured data from hundreds of sources and then packaging it into this easy-to-use experience, and I can’t wait to get it into the hands of as many Finns as we can!” says David Mühle, CEO of PlayPilot.
The Finns have always been early adopters of new technology and streaming is no exception. The average streaming household today is paying for 2 services, in addition to using various free services like Yle, a number that has been steadily increasing over the last few years, according to Mediavision. The growth reflects an underlying shift in consumption patterns, boosted by a strong increase of high-quality services with exclusive content offerings.
IS PlayPilot key features:
- Search across all major streaming services to find out where to watch movies/shows, then jump straight into your service of choice
- Browse all titles from your selected free and paid services, using lots of filters like IMDb rating, genre and production year
- Track/save movies and shows using the Watchlist and get notified when new episodes or titles are released
- Rate titles and follow friends to see what they like (or don’t like)
- Read reviews from users, famous critics or get recommendations through PlayPilot’s team of knowledgeable editors