Endemol Shine Beyond officially launches AwesomenessTV in UK, Germany, Spain, France and Brazil
Original series as well as localised versions of popular AwesomenessTV series unveiled
London(24 Mar 2016)
Global content creator, producer and distributor, Endemol Shine Group, today announced that AwesomenessTV is now officially launched in the UK, Spain, France, Germany, and Brazil. Endemol Shine Beyond is unveiling local language versions of the leading Gen Z brand with new and original content in each country.
This follows last year’s announcement that Endemol Shine Group and AwesomenessTV, a multi-platform media company serving the global Gen Z audience, entered into a strategic alliance to extend the international reach of the AwesomenessTV brand.
An ambitious effort, the five country launch features local language versions of some of AwesomenessTV’s most successful formats, such as Celebstagram, IMO, Hey Guys, It’s Meg (Workaholly) featuring Spanish YouTube star Holly Molly, Top10 with JennxPenn (RonroTOP) with popular lifestyle creator Ronro Love and Life Hacks.
In addition, original series featuring local YouTube and social stars are launching in each territory. These include non-scripted, topical show Y Digo Yo from AwesomenessTV Spain with Holly Molly, Ronro Love, Kalathras Zone and Aleks Puertolas, Fashion Detective featuring lifestyle experts MademoiselleGloria and SoUrbanGirl testing rival fashion products, opinion show Versus with top YouTube creators OmgHarrisonWebb, TheMazziMaz, Jake Boys, Hannah Witton, Ebony Day Music and Emily Canham and Passt Nicht, Gibt’s Nicht with fashionistas Diana zur Löwen and Dillan White testing out a whole host of inventive styles and looks. Since their soft launch, both AwesomenessTV Spain and AwesomenessTV France have gained over 65,000 subscribers each.
Wim Ponnet, Group Director of Commercial and Strategy, Endemol Shine Group said: “We are extremely proud of our alliance with AwesomenessTV and are thrilled to be launching simultaneously in five countries. Using our creative talents across the group we have got some really exciting formats which going forwards we will be able to roll out worldwide.”
Kelly Day, Chief Digital Officer, AwesomenessTV added: “With this launch we are able to extend the reach of AwesomenessTV to fans who can now enjoy our programming in their own language. Localized versions of the AwesomenessTV formats are working incredibly well, proving Gen Z content knows no boundaries. The creation of great original content delivers on our promise of providing new opportunities and resources for local talent.”
Endemol Shine Group launched Endemol Beyond in November 2013, with local hubs in the US, UK, Germany, France, Italy, The Netherlands and Spain as well as in Asia, Latin America and Central and Eastern Europe. Now among the world’s top MCNs, Endemol Beyond produces and distributes premium-quality online content including international formats such as Legends of Gaming, Rule'm Sports and lifestyle brand ICON, which are being adapted and locally produced in markets around the world.
AwesomenessTV is a brand that engages the global GenZ audience through original content available across multiple platforms from film and television to YouTube, mobile, OTT and social media. It produced the #1 social movie of 2014*, Expelled, which debuted at #1 on iTunes, SMOSH: The Movie, which debuted at #1 in comedy on iTunes and the recent Snervous Tyler Oakley, which debuted at #1 in the iTunes documentary category.
AwesomenessTV is a multi-platform media company owned by DreamWorks Animation (Nasdaq: DWA) and Hearst, the latter of which has a 25 percent interest. Included under the AwesomenessTV banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience; the ATV Network, a community based MCN with over 90,000 channels; Big Frame, an influencer talent management company; DreamWorksTV; Awestruck; Awesomeness Films; Wildness; as well as consumer products, music and branded entertainment divisions. AwesomenessTV was founded by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks). Check out www.awesomenesstv.com.
ABOUT ENDEMOL SHINE GROUP
Endemol Shine Group is the new joint venture bringing together Endemol and Shine Group to create a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Broadchurch, Bron/Broen, Deal or No Deal, Grantchester, Hell on Wheels, Humans, MasterChef, Mr. Bean, One Born Every Minute, Peaky Blinders, The Biggest Loser, The Fall, The Money Drop, Your Face Sounds Familiar and many more.
Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres; coupled with digital, gaming, and distribution operations.
21st Century Fox and funds managed by affiliates of Apollo Global Management, LLC jointly manage Endemol Shine Group, with each owning 50 per cent.