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Edgeware Powers Pan-European CDN for Premium OTT Sports Service

Using Edgeware’s video delivery architecture, managed by the Convoy VDN, EpicTV delivers live and on-demand multiscreen sports service from its own CDN

Amsterdam – IBC booth 4.B71(07 Sep 2012)

Edgeware, the technology leader in distributed video delivery, today announced that EpicTV, owned by Finland´s largest telecom operator Elisa, has built a Content Delivery Network (CDN) using Edgeware’s Distributed Video Delivery Network (D-VDN) system to deliver premium over-the-top (OTT) adventure sports movies and TV shows to multiple devices across Europe. The EpicTV Shows are available worldwide.

The innovative sports service, available in 15 countries across Europe, is supported on multiple connected devices, including iPads, Android devices, computers, and connected TVs, using HTTP adaptive streaming protocols such as Microsoft Smooth Streaming and Apple HLS. EpicTV uses a subscription based business model. For €6.99 per month, subscribers get unlimited access to a massive library of premium quality on-demand TV Shows and films on skiing, snowboarding, surfing, climbing, mountain biking, paddling, wingsuit/BASE jumping and more.

Instead of delivering the service through a third-party CDN provider, EpicTV built its own pan-European content delivery network using the Edgeware Convoy VDN Management software and the dedicated WTV-2X Web TV Servers, co-located in multiple countries. Mediatrade, a digital media production, distribution and management systems solution provider, was the systems integrator for this deal.

“Edgeware’s solution for CDNs has significant advantages over generic server-based systems, and allows us to cost-efficiently manage our own premium services infrastructure,” said Panu Lehti, VP Business Development Elisa. “The ultra-low power consumption and 1U half rack size appliances are ideal for co-location environments, and the Convoy VDN system provides CDN management and real time QoE reporting capabilities.”

“EpicTV’s innovative OTT service deployment is a great example of how operators and content owners can implement its own international CDN infrastructure as an alternative to using an expensive third party CDN service,” said Joachim Roos, CEO, Edgeware. “By doing this, they can increase QoE, lower delivery costs, and allow a future wholesale monetization model.”

Meet Edgeware at IBC in Amsterdam, Sept 7-11, at stand 4.B71. Convoy VDN was recently shortlisted for the CSI Awards in the category "Best IPTV technology or service,” and for the 2012 Streaming Media European Reader´s Choice Awards in the category “Best Streaming Innovation 2012.”  

About Edgeware

Edgeware is the technology leader in distributed video delivery networks, designed to allow operators to monetize video services such as video on demand (VOD), time shift TV and network Personal Video Recorder (nPVR), as well as offering wholesale Content Delivery Networking (CDN) management services. Edgeware provides the video delivery systems needed to offer video services across managed and unmanaged networks, with the ability to reach any screen, at any time, with any content. Edgeware is headquartered in Stockholm, Sweden, with a U.S. office in Boxborough, Massachusetts.

For more information, please visit

About Epic TV 

EpicTV is a video-on-demand service for premium, feature-length adventure films available to adventure-starved viewers throughout most of Europe. For a low monthly fee, subscribers will have unlimited access to the best films ever made on skiing, snowboarding, surfing, climbing, mountain biking, BASE jumping and more. Seeing as how our opinion-leading subscriber base will no doubt be on the cutting edge of the latest developments in gadgets, we offer EpicTV apps for personal computers, tablets and connected TVs, which makes EpicTV the only service of its kind in the world.

As if that’s not enough, EpicTV also pumps out a series of illuminating adventure broadcasts like, for example, EpicTV Weekly. The show enlightens viewers with an in-depth look at the most mind-blowing adventures of the past week and conversations with the athletes and filmers that make it all happen. EpicTV’s shows will be available worldwide and absolutely free on, iTunes, YouTube, Vimeo and other streaming services.

For more information, please visit

About Mediatrade

Mediatrade is a reseller and systems integrator for digital media production, delivery and management equipment based in Helsinki, Finland. Its customers are leading TV broadcasters, production houses, telcos, cable and IPTV operators, as well as public sector facilities in Finland and Estonia.

For more information, please see