Box TV Takes Music TV Mobile
Music fans can now watch seven music TV channels on-the-go from 4Music to Kerrang! with dedicated mobile app
London(09 Dec 2013)
Box TV, the UK’s most watched music TV portfolio, has introduced its first mobile app, The Box+. Available from the App Store and Google Play from today, music fans can now watch 4Music, The Box, Kiss, Magic, Kerrang!, Smash Hits and heat on-the-go, wherever, whenever they want.
The core ethos of The Box+ is simplicity, allowing viewers to watch the channels as quickly as possible. It features a number of functions to allow easy navigation along with a seven day EPG and the ability to set reminders to view programmes.
The homescreen is a clear interface showcasing content from all seven channels as well as a ‘Now or Next’ EPG that gives an overview of the live programmes airing across the Box portfolio. The in-play sidebar provides quick-launch access to flick around the seven live streams and the app also includes a full seven-day TV guide for all channels that allows users to search for upcoming programmes and set a reminder to view. This then notifies the user 15 minutes before the programme airs offering a direct link to the show.
Matt Rennie, managing director at Box TV said: “It’s clear to all that the way people consume music and TV is changing. We’re super excited to now extend Box TV’s offer onto mobile devices with some brilliant bespoke applications that mean our core 16-34 audience can continue watching our channels, wherever they are. We launched our red button portal and online player in May this year which has seen a great response. The Box+ app is the next natural evolution for our product.”
The Box+ was created by Simplestream, who also created Box TV’s successful online player in May. Dan Finch, Director of Simplestream said: “We have really enjoyed working with Box TV over the last year by rolling out their online video live streaming services – they have always been ahead of the curve in their ambitions and we are delighted to now provide them with their native live streaming mobile applications for all seven channels, allowing The Box+ to deliver their channel portfolio to their core audience on iOS and Android devices.”
Download The Box+ app now from the App Store and Google Play.
About Box TV
Box TV is a joint venture between Channel 4 and Bauer Media broadcasting a network of seven inimitable music television channels from the UK's no.1 music TV channel 4Music, to The Box, Smash Hits, Kiss, heat, Magic and leading rock destination Kerrang! The portfolio attracts an average of 14.8m viewers a month (Jul-Sept 2013).
It also broadcasts through dedicated simulcast players hosted on the channel’s relevant websites (e.g. www.4music.com/watchnow), allowing viewers to watch on the web and via mobile and tablet devices. In May 2013, Box TV also developed an industry-first interactive TV portal that gives 4Music Freeview viewers access to Magic, Kiss and Kerrang! via the red button.
Box TV is dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the ultimate experience on Freeview (4Music plus Kiss, Kerrang! and Magic accessible via the Red Button), Sky, Virgin Media, Freesat (all channels except 4Music) and on TalkTalk’s Youview (all channels except 4Music).
About Simplestream:
Simplestream, founded in 2010, has grown to become a leading provider of multi-platform live streaming and catch-up TV services to broadcast and media companies. Its’ Media Manager, Media Hub and Media Player technologies simplify over the top (OTT) video operations and work-flows. Offering a cost-effective SaaS pricing model, Simplestream’s services are optimised for the sports, music, news, entertainment and teleshopping sectors.