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Better Software Group at IBC show – a FRONTline for building BETTER solutions!

Wroclaw(15 Nov 2021)

The television industry has come a long way – from the early cathode ray tube to the crisp, 8K displays with rich HDR colors and voice assistants built-in. But as this insane evolution happened over almost a century, some things have remained unchanged. The TV set is still a central element of the living room, unvaryingly occupying an important place in modern people’s lives.

With the change of times comes the need for different technologies and functionalities, Better Software Group realizes that and specializes in professional services and customized solutions in video technologies including third party integrations and development of full-scale custom multiscreen TV applications. At this years’ edition of the IBC show they focus on the business benefits that come from the development of three niche areas:

  • Roku –Better Software Group is one of the few official Roku development partners in Europe 
  • HbbTV applications – the technology especially complements live streaming, e.g.  the company has recently built a solution for Euro 2020 in cooperation with Polish National Television and UEFA 
  • Smart TV apps – their experienced teams deliver apps for Tizen and LG webOS 

Better Software Group works with companies from the media and broadcasting industry offering software integration services, team augmentation and technology consulting services. They focus on combining their passion for new technologies and utmost care of the aesthetics with deep care for the usability of Video and Streaming projects.

We are excited to see you at the IBC show, you can find us at 5.F30 & 5.H56 booths.
Let us know if you are attending, our experts would gladly meet you and discuss different partnership possibilities.

You can contact them by Linkedin or email:
 Gosia Samsel -
 Maciej Barbarzak -