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Accedo Announces Integration with Next-Generation Video Commerce System from thePlatform

Provides versatile monetization tools for TV Everywhere deployments

Stockholm(10 Sep 2013)

Accedo, the global market leader in TV application solutions, today announced the integration of thePlatform’s mpx video commerce suite into Accedo's TV Everywhere solution.

The joint solution will offer customers attractive monetization models, whilst connecting content distribution and management platforms with compelling applications on any connected device including Smart TVs, game consoles, mobile phones and tablets 

Accedo's TVE Solution enables Pay TV Operators and Media Companies to launch new premium multi screen services across a range of connected devices with best-in-class time-to-market. The solution has already been adopted by a large number of companies and is currently being rolled-out globally in Accedo territories. 

Integrating the new mpx video commerce solution from thePlatform can also give customers a quicker return on investment on their content right investments.

“We continue to invest in our successful partnership with thePlatform, and we fully believe that the new commerce integration will help our joint clients to further monetize their content and increase profitability,” commented Michael Lantz, CEO, Accedo.

“We are pleased to be furthering our strategic relationship with Accedo,” said Marty Roberts, senior vice president of sales and marketing for thePlatform. “The combination of Accedo’s platform for delivering and managing multiscreen apps, coupled with our commerce capabilities, will enable us to deliver our joint customers a truly integrated offering. 

The updated joint TV Everywhere solution will be demonstrated at IBC in the Accedo stand, 14.112. 

About Accedo

Accedo is the global market leader in TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo's cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets. 

Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Palo Alto, Los Angeles, Hong Kong and Sydney.

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