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ATG Broadcast appointed by AmberFin as UK channel partner

London(19 Apr 2011)

ATG Broadcast has signed a UK channel partnership agreement with AmberFin, developer and producer of the iCR modular software platform that is a key component in improving workflow for content owners, broadcasters, sports organisations and post production houses.

AmberFin's iCR product range is designed for use in file-based or mixed file and video workflows. It ingests content from tape, disk or solid-state sources to a high-quality file-based master, delivers quality-control review, provides file conversion to multiple formats and simultaneously prepares multi-platform versions of video content, all within a single software environment. The modular approach of iCR enables customers to select the applications that are essential to their current business needs. 

"This is a logical expansion in our strategy of supporting key manufacturers and software developers with our proven technical, sales and marketing strength," comments ATG Broadcast Managing Director Graham Day. "AmberFin iCR equipment has secured a high reputation throughout the industry both in terms of performance and cost-efficiency. It provides an ideal solution to the tasks of format manipulation and automated quality control in modern file-based production, post-production and content repurposing."

"ATG Broadcast's long experience of file-based system design and installation makes the company an ideal addition to our expanding network of distribution partners," adds AmberFin CEO Jeremy Deaner. "ATG was one of the first broadcast system integrators to recognise the great operational advantages to be gained from file-based workflow, for which our products are specifically designed."

About AmberFin

AmberFin ( is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organisations and post-production houses. AmberFin's Scalable Media Factory, based on the iCR family of modular software products, digitises and transforms new and archived content and combines a service-oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in line with business demands. Transforming the content that owners have into the content that consumers want, AmberFin iCR delivers the best quality pictures across multiple delivery platforms. At the same time, industry-first Unified Quality Control integrates both automatic and manual systems for baseband and file QC within the same user environment, leading to increased productivity and eliminating expensive re-works.

AmberFin has experienced phenomenal sales growth of 75% in the last year thanks to hundreds of iCR systems being deployed worldwide. iCR systems are trusted where quality matters by some of the world's leading media organisations, including Sony Pictures, NBA, Turner Broadcasting, National Geographic, Discovery and Warner Brothers.

Privately held by Advent Venture Partners, AmberFin is headquartered in Basingstoke, UK. 

About ATG Broadcast

ATG Broadcast ( is a world-class supplier of broadcast systems planning, design, installation, commissioning and post-installation support services. ATG has the full resources needed to pre-build and test complete large-scale installations before delivery. The company is part of the Dan Technologies Group operating from offices in Britain, Denmark, Germany, Norway, Sweden and Vietnam. The ATG Broadcast client list includes some of the world's largest broadcast networks and embraces the latest file-based high-definition digital networking technology. ATG systems are designed to allow easy upgrade and expansion, including migration to new transmission standards and delivery platforms.