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ALTBalaji Launches Global OTT Entertainment Platform With Technology Partners Diagnal And Xstream

Mumbai(02 Mar 2017)

ALTBalaji, the digital platform from Balalji Telefilms Limited marks its entry into the world of global OTT entertainment space. Launched with the aim to reach out to individual audiences directly, ALTBalaji provides differentiated content with original shows spanning some 300 hours in the first year itself. This subscription based platform will be commercially available from mid-April 2017.

ALTBalaji is developed, designed, and integrated by OTT specialists – Diagnal; the platform is powered by Xstream’s cloud based video management system, Xstream MediaMaker™. The multiscreen platform is available on iOS, Android, Windows, Roku, AppleTV, and many more operating systems.

Created to provide an alternative to mainstream Indian entertainment & TV content, ALTBalaji brings fresh & interesting stories to audiences. Offering unparalleled high quality shows featuring popular artists, acclaimed writers, and award winning directors, the platform fills in the existing void in the entertainment space and provide a real, exciting alternative to regular television based options.

Unlike similar premium Subscription Video on Demand OTT service providers in the market, ALTBalaji allows users to watch select content and previews without requiring an active subscription. Content accessibility provides users with the opportunity to explore service features before choosing a subscription package that suits their content needs and budget. Premium subscribers to the service will have full-access to content and features like parental control and download to watch offline.

Commenting on this association Mr. Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Ltd said, “We are glad to be among the first ones to be part of a game changing move into the global entertainment space starting with second biggest but fastest growing mobile market – India. Consumers across the world are evolving aided by growing mobile reach; their requirements are becoming niche, rather than one formula fits all and this is where ALTBalaji belongs. We are excited to be associated with Diagnal and Xstream to bring in the best of technology and scalability together. ALTBalaji will offer extensive range of languages and genres to all age group and regions, both in India and abroad.”

ALTBalaji is fully cloud based, using Amazon Web Services and Microsoft Azure to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. ALTBalaji’s highlights include:

  • A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
  • Pre-subscription access to selective content and previews
  • Service across multiply connected devices with a seamless cross device user experience
  • Parental control allowing kids to watch kids content while preventing them full access to all content
  • Full scale analytics backbone with an inference engine and knowledge data store

About ALTBalaji                              

Balaji Telefilms foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device Video On Demand Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever and however. ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform.

About Diagnal (

Diagnal helps media production companies, media rights owners, channel networks and broadcasters build new digital media products within Asia Pacific and beyond. Diagnal creates viable revenue generating video streaming products, enables its customers to gain business and operational insights through big data analytics and empowers them to engage with their users more effectively through targeted marketing campaigns.

Diagnal will be at CASBAA OTT Forum in Mumbai on March 3rd, 2017

About Xstream (

Xstream has been a pioneer in OTT and TV Everywhere since 1999. Drawing on its extensive experience, the Copenhagen based company powers Online Video Services for blue chip Telcos, cable operators, broadcasters and media houses around the globe.

Xstream’s award-winning platform MediaMaker™ comes with a wealth of integrated tools and features designed to automate complex Internet TV processes end-to-end. With MediaMaker™, Xstream helps their customers to accelerate time to market, reduce operating costs, simplify supply chain management and optimize merchandising and monetization across devices, brands and countries.