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3 Screen Solutions Custom Launcher for Android TV Operator Tier to be shown At CES 2018

3READY Rapid-Launch STB + Multiscreen Solution debuts at CES with Android Oreo compliant Android TV Custom Launcher

Stuttgart, Germany(20 Dec 2017)

3 Screen Solutions (3SS), leading provider of customized software solutions and services for multiscreen digital entertainment announces that its 3READY Custom Launcher will be shown by GoogleTM as part of its very latest Android TVTM Operator Tier solution, fully embracing AndroidTM Oreo, at CES 2018.

This will be the first-ever opportunity for CES visitors to see and experience the ground-breaking 3READY Rapid-Launch STB + Multiscreen solution.

The new Android Oreo compliant Android TV Operator Tier solution delivers many new features and business opportunities for operators. Netflix is pre-integrated and available for speedy out-of-the-box launch, pending commercial agreement. Furthermore, the Custom Launcher enables the platform owner or service provider to engage with subscribers directly, using the operator’s own branding and design.

Operator-owned programming, marketing offers and content prioritized by the operator can be displayed ‘front and center’ to the viewer. This new operator-friendly user engagement and navigation is a major breakthrough in this latest proposition from Google, and is set to make Android TV ever-more popular with service providers.

“We have been on an amazing journey since launching 3READY in September 2016,” says Kai-Christian Borchers, Managing Director of 3SS, “and we are really excited that the journey now takes us to CES.”

An important highlight of the new Android Oreo proposition for TV operators is availability of the Google Assistant that lets the user interact fully with the TV platform via spoken commands. The Google Assistant enables the TV viewer to activate full TV operations, find prioritized content from the operator as well as 3rd party apps, but additionally, it interfaces with today’s smart home functions, including allowing the user to use his/her voice to control lighting, heating/cooling, as well as communicate with all other Assistant enabled IoT devices.

“We are pleased to be working with Google on cutting-edge solutions that truly represent the next generation of TV.”

At 3READY’s core is a flexible best-practice frontend pre-engineered to deliver today’s most compelling functional requirements. Additional customized features can subsequently be added to support business strategy. 3READY helps service providers fast-track service launches for IPTV, OTT, satellite STB, cable STB and/or multiscreen devices.

3READY is particularly geared to help optimize Android-based STB and Multiscreen deployments, which are growing in popularity among operators.

3READY is currently being rolled out internationally in several projects, including deployments based on Android TV Operator Tier.

Through integrated and automated A/B testing, 3READY delivers operational and cost efficiencies while advanced analytics tell the operator which content and subscriber offers are performing best. Therefore, with 3READY, the operator can make business decisions which are faster and better-informed.

About 3 Screen Solutions
3 Screen Solutions delivers world-class software solutions to service providers and technology innovators. 3SS designs and engineers bespoke solutions for multiscreen TV, OTT as well as VOD front-end and back-end. The ground-breaking new 3READY Rapid-Launch Multiscreen Solution solves operators’ challenges while elevating audience engagement, and transforming the economics of multiscreen digital entertainment. With 3READY, branded new services can be deployed faster, accelerating revenue flow. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. Customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Unitymedia, Vodafone Kabel Deutschland, SES, Eutelsat, and 02/Telefonica. 3 Screen Solutions is Swisscom's principal development partner for the multiple-award-winning Swisscom TV 2.0, widely acknowledged as having set a new benchmark for immersive, joined-up cross-screen content discovery and usability.

Android TV, Google and Android are trademarks of Google LLC.