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24i appoints Andrew Read as new Senior Vice President of Sales

Read brings expertise as a proven sales leader in video delivery to help accelerate the company’s global growth in Pay TV and OTT

Amsterdam, Netherlands(31 May 2022)

Amsterdam, Netherlands, 31 May 2022 – 24i, the end-to-end video streaming expert, announced today that it has appointed Andrew Read as its SVP of Global Sales.  As a member of the executive team, Andrew is responsible for expanding the company’s market presence and strengthening its reputation as a streaming innovator globally. 

An experienced sales, sales operations, and business development leader, Read brings his customer-centric approach to 24i as it transitions from its start-up roots to a more scalable and efficient sales organization. Previously, he has held executive sales positions at Conviva and Comscore/Adobe, as well as consulting roles in the video delivery segment, where he developed go-to-market strategies across multiple product lines, established product/market fit, and instituted sales processes and tools. 

“Andrew has an ideal cross-section of market experience – from start-ups to acquisitions – that will help us to evolve and scale the business,” said Dr. Neale Foster, CEO of 24i. “His unique combination of market and business expertise really resonates with customers and builds trust. This is an exciting phase for the company and Andrew is a great addition to the team as we continue our global expansion.” 

“24i is well positioned to address the growing need for data-driven video delivery. We are able to cost-effectively provide personalized TV experiences to help our customers differentiate in their markets, which is a key driver for their success. Our success is intrinsically linked to our customer’s success, which is why we want to invest in developing long-lasting and high-value customer relationships. I am excited to be part of this journey,” said Read. 

About 24i  

24i offers a fast, cost-effective route to video streaming success on all consumer devices including Smart TVs, Roku, Apple TV, STBs and phones.   

Its end-to-end software solutions and expertise enable OTT services, broadcasters and Pay TV operators to launch elegant video streaming services, operate efficiently, and grow their brands and revenue.  

Founded in 2009, 24i is part of the UK-based group Aferian plc (AIM: AFRN). 24i is  headquartered in Amsterdam, with offices in Brno, Copenhagen, Helsinki, Madrid, Bath, Burlingame and Buenos Aires. 24i serves 250+ customers in 100 countries.  

24i embodies the Dutch spirit: we work hard, innovate, and explore. For more, please visit