October 29, 2026

Featured News

Sneak Preview: automating linear CTV channel lifecycles from launch to monetisation

On 11 November, A+E's Abhishek Neralla, Fubo's Mike Gange, and Katapy's Stuart Bishop will join Ashling Digital's Michael Nagle for the Streaming Media Connect panel "FASTER, FASTER! Automating Linear CTV Channel Lifecycles From Launch to Monetisation." This session explores how broadcasters and streaming platforms can dramatically accelerate the launch, management, and monetisation of FAST channels by automating traditionally manual workflows across content ingestion, scheduling, and ad insertion. We'll also discuss aspects of channel building where human intervention remains critical. Attendees will learn practical strategies and real-world case studies for compressing channel lifecycle timelines while maintaining quality and scaling operations efficiently across today's sprawling CTV landscape.

Sneak Preview: agentic AI and the future of streaming ad tech

The new generation of autonomous, goal-driven AI agents are poised to reshape ad-buying, ad-decisioning, contextual targeting, and optimised ad insertion across the CTV ecosystem. On November 9, Swivel's Ayelet Palmore, IAB Tech Lab's Brad Pipkin, Vevo's Matt Burgess, Magnite's Jonathan Moffie, and Future Today's Tim Ware will join Ring Digital's Brian Ring for the Streaming Media Connect panel "Agentic AI and the Future of Streaming Ad Tech." The panel explores what agentic AI means for advertisers, platforms, and the future of programmatic workflows.

Sneak Preview: stream, click, convert: delivering performance-driven CTV ad experiences

On Tuesday 10 November, Globo's Ana Beaklini, Fuse Media's Yasmin Mitchell, and Broadpeak's Julien Boyreau will join Chris Pfaff for the Streaming Media Connect panel "Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences." Connected TV is evolving beyond brand awareness into a measurable, performance-driven channel at the lean-back, living-room epicenter of the entertainment ecosystem. But delivering measurable ad experiences that result in conversions rather than enhanced brand awareness requires rethinking creative, targeting, and attribution actions for the streaming environment. This session breaks down performance advertising strategies and technologies that turn CTV impressions into trackable, revenue-generating outcomes that fuse first- and second-screen engagement into streaming-driven sales.

The rules behind the retention offer

On 19 August, the Federal Trade Commission released a proposed enforcement policy statement on personalised pricing. It says that "Where consumers reasonably expect that prices for a product or service will not vary based on their personal data," a business should "clearly and conspicuously disclose not just that the price is personalised" but also the basis for it and the types of data used. The Commission says failing to do so "is likely to constitute an unfair or deceptive act or practice." Its example of an adequate disclosure is a price "based on a consumer's estimated willingness to pay" derived from the consumer's purchases, provided the disclosure is accurate and complete; telling a consumer only that a price is "specially selected" would likely mislead.

Blog

Ad tech is still buying video by its description

Most ad tech still describes video the way it did ten years ago: a title, a category, a daypart, and maybe a few metadata tags. Those signals were built for scheduling and rights management, not for understanding what is happening on screen. When nobody can prove what is laid out in a scene, the industry reaches for its bluntest tool: avoidance. Brands block whole categories, not because the inventory is unsuitable, but because no one can show them which moments are. Publishers lose revenue on some of their most distinctive content.

Industry News

One Video to One Million Views: The Secret to Social Media Success

For content owners, getting content in front of the right audience has always been one of the biggest challenges. You can have an extensive library, a compelling new series or a genuinely brilliant piece of original content, but how do you make sure peop

IBC calls for Challenge submissions for 2027 Accelerator Media Innovation Programme

Industry-leading collaboration initiative invites fresh innovation ideas to tackle pressing, real-world media technology and business challenges.

24LiveSports Partners with FAST Channels TV to Expand Its Sports-Focused Streaming Platform

New partnership brings a diverse lineup of free, ad-supported streaming channels to 24LiveSports, offering sports fans more to watch beyond the game. Sheridan, Wyoming, Wednesday Oct 21, 2026 – Top Level Media Corp, a Wyoming-registered company headqua

Miri Technologies to Showcase What’s New and What’s Next for Resilient Internet Connectivity at NAB Show New York

Live demos will include upgrades for the X510 bonding router, self-serve management for NetConnect+ data plans and a technology preview of future developments

Court TV selects Yospace to deliver advanced Dynamic Ad Insertion

Yospace’s Dynamic Ad Insertion technology enables Court TV to maximise ad revenue opportunities with one-to-one addressable ads

Interra Systems to Showcase Smarter Quality Assurance and Real-Time, Actionable Media Monitoring at NAB Show New York 2026

Interra Systems Exhibitor Preview NAB Show New York 2026 Oct. 21-22, 2026 Javits Center, New York, NY Booth: 244