August 13, 2026

Featured News

The best sports streaming experiences are built backwards

The best sports production projects I've worked on have always started by imagining what success looks like for the fan, the broadcaster, the athlete, or the production team. Only once everyone agrees on the destination do you start thinking about the technology needed to get there.

Lessons in live verticalisation and dual-aspect streaming

So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both vertically and horizontally at the same time, and you leverage technology to re-orient your content automatically. 

Blog

Not Every Recommendation Is a Trap

The Digital Fairness Act should be guided by a principle the EU already knows well: proportionality. The biggest risks deserve the greatest scrutiny. A platform that harvests vast data and shapes the choices of an entire continent is not interchangeable with a service speaking to a community of enthusiasts. A law that treats them as identical won't be fairer. It will just be blunter.

Viewer-initiated ads emerge as a new category on CTV

The strongest CTV opportunities are increasingly tied to viewer behaviour. Buying around a show or a daypart still matters, but it is no longer the whole strategy. Since streaming behaviour is viewer-controlled by nature, the ad model needs to evolve to match it, especially as Gen Z ages into prime spending years. Pause ads are an early, useful step in that direction. 

Industry News

TAG Video Systems Cuts Hardware Costs for Customers with Memory Usage Optimization

TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the total cost of ownership of running its software, reducing the cost per channel by up to two-thirds

LTN Showcases Live Event Master Control Capabilities for Sports Organizations

Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control

Norsk Brings Broadcast-Grade Reliability to Playout, Quality Monitoring, and Remote Production with Three New Products and Norsk Turnkey Custom Workflows at IBC 2026

New products make it easier than ever to engage with Norsk Studio. Start with the new remote commentary, playout, or monitoring product, then expand to use Studio for your entire workflows or stay focused. And with Norsk Turnkey, Norsk engineers can build

Modern Streaming Solutions Private Limited Partners with VisualOn to Drive Cost-Efficiency in India’s Competitive OTT Market

Modern Streaming Solutions and VisualOn announce a strategic partnership to help OTT providers reduce streaming costs while maintaining premium video quality. Powered by VisualOn Optimizer for VoD, the solution enables significant bandwidth, storage, and