July 30, 2026

Featured News

Is the sport industry so busy chasing new fans that we're forgetting the ones we already have?

The sports industry has become increasingly focused on acquisition. We spend huge amounts of time discussing how to attract new fans, yet relatively little time discussing how to keep existing ones engaged. That's becoming a problem.

Blog

How streaming companies can win the return visit

As audiences move fluidly across streaming video, gaming, music, social platforms, and live experiences, growth will depend on experiences that are easier to access, more relevant and built to adapt.

Programmatic advertising's next chapter: selling the moments that matter in live sport

The next evolution of sport monetisation isn't about selling more inventory. It's about pricing the moments that matter most.

Television’s operating system is changing

As social and streaming continue converging, television advertising increasingly looks like it will be shaped by the economics and mechanics of performance media rather than the conventions of broadcast television. And that shift extends into all aspects of advertising, including the creative. 

Changing the game: female viewers, Gen Z audiences, and the new sport era

Two key audiences driving sport's shift in the media landscape are female viewers and Gen Z fans. Their preferences for flexibility, mobile access and digital-first experiences are forcing broadcasters, leagues, and streaming platforms to rethink not only content strategies, but also the technology that underpins live sport delivery. Understanding how these audiences watch sport, the challenges they encounter, and what they expect is now essential to the future growth of sport media.

Enhancing the fan experience: how interactivity became the locomotive of sports streaming

The latest research illustrates that interactivity is no longer optional or experimental, but a primary driver of audience growth, retention, and monetisation. As a result, it is reshaping how sports are produced, distributed, and consumed.

Industry News

TAG Video Systems Accelerates the Move to Cloud and Virtualized Production at IBC2026

TAG Video Systems Accelerates the Move to Cloud and Virtualized Production at IBC2026

Record-breaking World Cup has advertisers cheering

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 FIFA World Cup. This equates to 297 million advertisements per day during the 39-day tournament

IBC2026: Interra Systems Brings Trusted Media Intelligence and Responsible AI to QC and Monitoring Workflows

At IBC2026, Interra Systems will present this year’s focus: operational AI at scale for QC, monitoring, and captioning workflows.