July 16, 2026

Featured News

Voting is open for the 2026 Streaming Media European Innovation Awards

Voting is open for the 2026 Streaming Media European Innovation Awards. In 2026, we've got 13 categories. The polls are open - let the voting begin!

Optimising streaming ops: building the perfect live-event operations playbook

On Thursday, Aug. 13, LinkedIn's Chris Packard, LiveX's Corey Behnke, and MemeHouse's Zylo Hefferan will join the SVTA's Bhavesh Upadhyaya for a Streaming Media Connect panel that examines how top streaming teams prepare for, monitor, and recover from tentpole live events like sport and concerts. The discussion will range from pre-event capacity planning, load testing, and failover strategies to establishing best practices for managing traffic spikes when the stakes are highest.

The Retention Game: Managing Subscriber Acquisition and Churn

On Thursday 13 August, Roku's Nicole Fencel, Philo's Steven Chang, Women in Streaming Media's Deepali Narsiker, and Horse & Country's David Guinan will join Chris Pfaff for the Streaming Media Connect panel "The Retention Game: Managing Subscriber Acquisition and Churn." Join this closing panel for a candid discussion on which subscriber acquisition and retention strategies work in 2026 and which ones fail to move the needle. Learn how leading streaming platforms are drawing on data science insights and leveraging personalisation to turn one-show drop-ins into long-term, loyal subscribers.

The Next Battle in Sport Isn't Content. It's Context

The sports industry has spent the last decade solving a content problem. We now have more cameras, more feeds, more highlights, more clips and more platforms than ever before. We can stream from almost anywhere, personalise experiences, generate highlights automatically and distribute content globally in seconds. The problem is that content was never the problem. Context was.

Blog

Live at scale: The World Cup exposed advertising's infrastructure gap

With 104 matches, 48 teams, and three host countries, the 2026 World Cup would challenge any campaign plan. But this tournament poses even more structural complexity than ever before: for the first time, a single sporting event of this magnitude is simultaneously airing across broadcast television, multiple streaming services, smart TV homescreens, and social feeds, often within the same household, sometimes on the same couch. Most advertising infrastructure was not built for that.

World Cup: Argentina v Egypt—the reigning champion’s comeback and added-time gift for advertising

Yospace is collecting streaming and advertising data from 14 OTT rights-holders worldwide throughout the tournament, showing how in-match events shape streaming audiences and advertising opportunities. In this article, we're analysing Argentina's 3-2 win against Egypt, with a stunning comeback perhaps only the reigning champions could secure.

Incrementality at Scale: Closing the Loop Without Moving Data

Incrementality has become a board-level priority. It is now even more important for those signing off on marketing budgets to understand what outcomes advertising actually drives, not just where it reaches. For CMOs, this presents a significant challenge, as most measurement methods aren't suited to this.

Industry News

IBC2026 Conference tackles AI in action, live sport, creator disruption and trust in content

IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters, platforms and brands to explore the forces reshaping media and entertainment (M&E).

Miri Introduces Self-Service Cellular Data and SIM Card Management Platform for NetConnect+ Plans

Online portal offers customers self-serve management tools and valuable usage insights for Miri’s global multi-carrier data plans

Fox Television Stations, Extreme Reach, and LTN Bring Live Syndicated Television to Stations Nationwide with 25 Words or Less LIVE

Collaboration demonstrates how managed IP distribution and cloud-based syndication workflows can support live television at national scale