May 14, 2026

Featured Articles

CAPIs Won't Solve CTV's Outcomes Problem Until Another Key Issue Is Fixed

Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?

This World Cup, CTV Becomes the New Stadium

Major sporting events once revolved around a single screen, with broadcast schedules dictating when audiences tuned in and how campaigns were planned. The coming World Cup will deliver this same audience scale and campaign buzz, but viewing now unfolds across multiple screens and multiple connected devices within the same household, often at the same time.

Blog

Agentic AI Is Reshaping Local Planning and Activation

The impact of agentic AI is a shift from managing campaigns to defining how they should operate. It is an opportunity to refine how local campaigns are planned and executed, and to unlock new levels of precision, efficiency, and performance in the years ahead.

Why Signal Quality Is Shaping the Future of Streaming Media Performance

Advertisers now work with a wide mix of signals, including contextual cues, viewing behaviour, and various forms of audience modelling layered across different systems. While this should, in theory, create a clearer picture, it often introduces the opposite. Signals begin to overlap, and in some cases contradict one another, which makes it harder to understand what is actually shaping performance.

Why Content Protection Must Evolve for IP and Cloud-Based Workflows

There are now more actors attempting to steal content than there are protecting it, shifting the balance of power. Content protection can no longer be confined to a single point in the chain; it must extend across the entire workflow, from ingest through to playback.

Industry News

Smarter Monetization, Stronger Retention, and Purpose-Driven Solutions: Viaccess-Orca Brings Efficiency and Innovation to BroadcastAsia 2026

BroadcastAsia 2026 Exhibitor Preview May 20-22, 2026 Singapore Expo, Singapore Stand: 5F2-5

Miri V410 Encoder/Decoder Wins 2026 NAB Show Product of the Year and TV Tech Best of Show Awards

Versatile, user-focused solution for streaming and IP media workflows earns dual accolades for innovation and practical benefits

Bitmovin Powers Global Film Streaming Platform, MUBI

Bitmovin announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI’s legacy on-premises encoding setup to improve scalability and turnaround time for its growing catalogue. The managed cloud service will support 3-pass enco

Interra Systems to Showcase Best-in-Class QC, Monitoring, and AI-Based Solutions Across Live OTT, Linear, and VOD Workflows at BroadcastAsia 2026

At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning.