April 09, 2026

Featured News

Independent report compares codec royalty costs across two major licensing pools

Streaming services evaluating codec licensing face a difficult question: how do the royalty costs of Access Advance Video Distribution Patent Pool and the Avanci Video program actually compare? A new report from Streaming Learning Center's Jan Ozer answers that question with hard numbers.

Blog

What does contextual AI look like at scale?

At Streaming Media Connect 2026, Tavant brought together a group of media and advertising leaders for an honest, wide-ranging conversation about what AI is actually doing for the industry today. What emerged was a clear pattern: the companies gaining the most from AI are not treating it as a feature layered onto existing systems—they are building core advertising operations around it.

The Subscriber Retention Funnel: Turning One-Time Viewers into Loyal Audiences

The streaming market has entered a new phase that comes with new challenges. The average US household now holds 3.8 subscriptions and is actively looking to simplify. Platforms that will win the next decade are not those with the largest catalogues, but those that focus on subscribers to make their platform feel indispensable.

How AI Agents Can Sweep Fragmentation, Frustration, and Fraud Out of CTV

By learning to recognise viewing behaviours that mirror a genuine television experience, agentic systems can distinguish between professionally produced, big-screen content and video that only fits the category with the most loose and generous definitions.

Short Cuts

AI-Enriched Metadata Drives Better CTV Content Discovery

Why are streaming services, channels, and platforms across the CTV and OTT ecosystems turning to AI/ML-enhanced metadata to remove the friction from CTV content discovery and improve user experiences? Cineverse's Tony Huidor and SUMM8's Jamie Mackinlay discuss how AI-enriched metadata and natural language interfaces are enhancing and transforming discovery and bringing users closer to the content they want to watch in this discussion with Integration Therapy's Rebecca Avery at Streaming Media Connect 2026.

Leveraging SGAI for Longtail Live Sport

With sports that aren't orchestrated for built-in TV ad breaks and a traditional broadcast run of show, SGAI provides critical advantages for monetising sport content without pulling fans out of the action and causing them to miss key moments in the game. FloSports Product Manager, Ad Tech Adair Lyden explains these and other reasons why FloSports is embracing server-guided ad insertion (SGAI) as a good fit for their content and programming model and provides an early look at how it's working for them in this conversation with RingDigital's Brian Ring at Streaming Media Connect 2026.

Industry News

Zixi Showcases Interoperable Live Video Workflows and Satellite Replacement Leadership at NAB 2026

Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcasters, sports organizations, digital platforms, and content owners avoid vendor lock-in and maint

Eluvio Introduces Inline Frame-Accurate Video Intelligence and Next-Gen Eluvio Video Intelligence Editor (EVIE) with New Advanced AI Tools for Agentic Orchestration of Title Libraries and Live Sports at NAB 2026

Eluvio at NAB Show 2026: AI Innovation Pavilion Booth W2300E and West Hall Meeting Room W237 from April 19–22, 2026

Eluvio Announces Unified Platform for Zero-Copy Broadcast Distribution, D2C OTT Streaming & Monetization, and Inline AI Video Intelligence with Commercial Availability of Content Fabric “Bucharest Release”

NAB Show 2026: Eluvio will showcase the Bucharest release and customer deployments in West Hall Meeting Room W237 and AI Innovation Pavilion Booth W2300E, April 19–22, 2026.

Saranyu Technologies Launches ‘MATCH’ — Multi-View Sports Streaming Player Built on VisualOn HTML5+

Saranyu Technologies has launched MATCH, a multi-view live sports streaming player built on the VisualOn HTML5+ platform. It supports synchronized playback of up to four concurrent streams, sub-3-second latency, full DRM, and real-time QoE analytics. MATC

United Rugby Championship Achieves Transformative First-Year Results with Eluvio: Slashes Streaming Costs, Dramatically Increases Revenue and Expands Global Audience

URC TV achieves 62% cost reduction, 64% transaction growth, and 35% revenue increase after switching to Eluvio URC TV delivers direct-to-consumer live multi-view matches, VOD, highlights, and archives to fans on TVs and connected devices via Content Fabr

SLC Bitrate Explorer Gives Encoding Engineers Complete Video File Analysis in One Tool

Streaming Learning Center has released SLC Bitrate Explorer, a video file analysis tool for encoding engineers that consolidates workflows previously requiring multiple tools or manual spreadsheet work. The tool supports H.264, HEVC, VP9, and AV1 on Windo