March 19, 2026

Blog

The New MVPs: Why Teamwork and Tech Will Win the Streaming Game

A moment's buffering during a game might send fans running. This is where the need for scale, reliability, and quality converge. So, how do providers deliver seamless, captivating experiences for millions of viewers? The answer isn't found in a solo technology or company, but at the intersection of technology and smart collaboration.

Finding the Viewer in a Fragmented TV World

With more streaming choices than ever, structural fragmentation has become the norm. The centre of gravity has shifted, and audience strategy carries more weight than inventory access alone. The brands that are winning precisely define who they need to reach and understand how those audiences engage across TV environments.

Short Cuts

Middle-Mile Resiliency and Delivering Live Streams at Scale

As the last mile of streaming becomes increasingly predictable, according to CacheFly CTO and Founder Matt Levine, the focus of streaming professionals working to enhance reliability in live event delivery shifts to the middle mile. Levine and YouTube Head of OTT Live Engineering Sean McCarthy explore what workflow and architecture elements constitute the middle mile and what it takes to navigate middle-mile variability most effectively origin-to-edge and designing workflows that scale in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

Provisioning for Live Streaming Scale in Real Time at Al Jazeera and YouTube

How do large-volume streamers anticipate, provision for, and capacity-plan for real-time traffic bursts during tentpole and breaking news events? Al Jazeera Senior Streaming Media Architect Dilip Bharadwaj and YouTube Head of Live OTT Engineering Sean McCarthy discuss real-world challenges and preparation and remediation strategies in this discussion with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

Industry News

Milano Cortina 2026: Yospace helps ad-funded rights-holders claim advertising gold

? Yospace stitches 5.4 billion one-to-one addressable ads over 17 days ? Surpasses Paris 2024’s total by over 35% ? Figures point to the sharp growth of ad-funded streaming

Broadpeak Showcases Premium Live Streaming, Advanced Monetization and Real-Time Anti-Piracy at NAB Show 2026

Broadpeak will showcase its latest innovations for broadcasters and streaming platforms at NAB Show 2026 (booth W3034), highlighting advances in premium live streaming performance, advertising monetization, and anti-piracy protection.

SportsCast Global Partners with FAST Channels TV to Launch New Sports FAST Channel for Global Sports Fans

SportsCast Global today announced a partnership with FAST Channels TV to launch a new 24/7 sports FAST (Free Ad-Supported Streaming Television) channel designed for passionate sports fans. SportsCast Global delivers a curated programming lineup focused o

DoveRunner Launches License Cipher Gateway: Standalone On-Premises License Protection for Organizations With Existing Multi-DRM Systems

New deployment model brings enterprise-grade license-level security to customer-controlled infrastructure without requiring DRM replacement

Harmonic Accelerates Streaming and Broadcast Transformations at the 2026 NAB Show

At the 2026 NAB Show, Harmonic will introduce significant enhancements to its video appliances and SaaS solutions, highlighted by a next-generation media server and new AI-driven innovations, designed to streamline video workflows and reduce operational c