March 12, 2026

Featured News

Netflix Ramps Up Ad Suite

Netflix hopes the special sauce of their newly expanded expanded Ads Suite with assists from Amazon and Yahoo DSP will make CTV look different. This balance of data and technology, making things faster, more efficient, and more personalised within the ad environment should bring a unique experience to the marketplace.

Blog

Why the Gap Between the Game and Your Screen Is a Business Problem

That gap between reality and your screen is latency, and it has become one of the most commercially consequential technical problems in the live sports industry. With American sport betting exploding in scale and prediction markets rewriting the rules of fan engagement, the stakes around streaming delay have jumped from a quality-of-experience nuisance to a structural business problem that touches broadcasters, technology companies, regulators, and sportsbooks alike.

Short Cuts

Key Contextual Data Points for Targeted and Brand-Safe CTV Advertising

Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it effectively to make sound contextual calls. Philo Head of Advertising Partnerships Aulden Kaye Yi and Roku Head of Supply Side Ad Platform Charlie Goodman discuss what works on their platforms and how their teams approach contextual advertising in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

Inside the CTV Contextual Advertising Toolset

CTV contextual advertising, like many things in life, is all about making good decisions, and making informed decisions based on a wealth of data means leveraging the right tools—often AI-driven—to gather and distill and interpret that data. Sometimes developing sound contextual media plans involves working with in-house tech and other times it means working with third-party tools, as Team Whistle (a DAZN company) president Joe Caporoso and Intersection CEO Chris Grosso explain in this discussion with SVTA subject matter expert Bhavesh Upadhyaya in this clip from Streaming Media Connect 2026.

Industry News

Broadpeak Showcases Premium Live Streaming, Advanced Monetization and Real-Time Anti-Piracy at NAB Show 2026

Broadpeak will showcase its latest innovations for broadcasters and streaming platforms at NAB Show 2026 (booth W3034), highlighting advances in premium live streaming performance, advertising monetization, and anti-piracy protection.

SportsCast Global Partners with FAST Channels TV to Launch New Sports FAST Channel for Global Sports Fans

SportsCast Global today announced a partnership with FAST Channels TV to launch a new 24/7 sports FAST (Free Ad-Supported Streaming Television) channel designed for passionate sports fans. SportsCast Global delivers a curated programming lineup focused o

DoveRunner Launches License Cipher Gateway: Standalone On-Premises License Protection for Organizations With Existing Multi-DRM Systems

New deployment model brings enterprise-grade license-level security to customer-controlled infrastructure without requiring DRM replacement

Harmonic Accelerates Streaming and Broadcast Transformations at the 2026 NAB Show

At the 2026 NAB Show, Harmonic will introduce significant enhancements to its video appliances and SaaS solutions, highlighted by a next-generation media server and new AI-driven innovations, designed to streamline video workflows and reduce operational c