January 29, 2026

Featured News

Performance TV Becomes Advertising’s #1 Investment Channel as Marketers Navigate AI Disruption, Rising Costs, and the Fight for Attention

tvScientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth

A Century of Broadcasting, Seen Through Sport

From its inception decades ago, live sport has not rewarded cleverness. It rewards reliability. It rewards instinct. It rewards systems that hold steady when everything else is moving.

Q&A: TransUnion SVP Julie Clark Talks Netflix-WarnerBros. Acquisition 'Data Dividends'

In the immediate aftermath of Netflix's shift to an all-cash offer, Julie Clark, TransUnion SVP of Media & Entertainment discusses implications of a potential Netflix-WarnerBros. acquisition for audience data growth, the impact on content creation and curation strategy, ad yields, applied ad tech, and more.

Blog

The Identity Problem Isn’t Loss, It’s Fragmentation

The real issue facing marketers today is not the disappearance of identity, but its fragmentation. Signals are multiplying across browsers, devices, apps, platforms, and environments, each behaving differently and governed by different rules. Rather than a single, predictable decline, marketers are navigating a patchwork of inconsistent identity signals that vary widely depending on where and how consumers are reached.

Beyond the Ad Pod: Where CTV Advertising Will Go in 2026

As CTV changes how people consume content beyond the big screen, AI is simultaneously changing the way advertisers design, plan, activate and measure campaigns. Together, these two changes mean advertisers should be thinking about 2026 as a time to reinvent the way they reach audiences.

Short Cuts

Sports Leagues and Broadcasters Must Tailor Engagement Strategies for Gen Z

Free Live Sports president Cathy Rasenberger argues that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content—short-form, social, athlete-centric storylines—if they want to engage and retain younger audiences in this discussion with MTech Sport, Media & Entertainment consultant Matt Stagg, Play Anywhere CSO Pete Scott, and Hub Entertainment Research principal Jon Giegengack from Streaming Media Connect 2025.

Industry News

Akamai and Yospace Deliver Seamless, Personalized Ad Experiences to Tens of Millions of ABEMA Users

Akamai Technologies, Inc. and Yospace have renewed their agreement with AbemaTV, Inc to provide server-side ad insertion (SSAI) to ABEMA.

Spanglish Movies is launching two political FAST channels for Latino audiences ahead of the 2026 elections: New America CTV Channel and The Trump CTV Channel.

Spanglish Movies in partnership with FAST Channels TV, announced today the development and upcoming launch of two new political FAST channels for U.S. Hispanic audiences ahead of the 2026 elections: New America CTV Channel and The Trump CTV Channel. These

Amagi becomes the first cloud-native SaaS company offering end-to-end solutions in the broadcasting and streaming ecosystem to list on Indian stock exchanges

Amagi Media Labs Limited has listed on the Indian stock exchanges (BSE and NSE), becoming the first cloud-native SaaS provider offering end-to-end solutions for broadcasting and streaming to go public in India. The IPO attracted strong investor demand, un

Miri Technologies Launches V410 Live 4K Video Encoder/Decoder for Streaming and AV-over-IP

Versatile device combines user-centric design with deep feature set and flexible format support

Letson Corp Partners with FAST Channels TV to Launch Historias de Corazón, a New Premium FAST Channel Showcasing the Best Romantic Stories for Spanish-Speaking Audiences

LOS ANGELES, January 26, 2026 – Letson Corp, the creative force behind massive digital projects with over a billion views, is excited to announce its collaboration with FAST Channels TV to introduce their latest venture, a FAST (Free Ad-Supported Streamin