December 04, 2025

Featured News

The New Golden Hour: Why the Real Battle Begins After the Final Whistle

For years, broadcasters built everything around the final whistle. The match ended, the pundits stepped in, and the coverage eased into analysis. Today, that moment is just the start. The real battle begins the second the referee blows for full time. This is the golden hour, the most valuable window in modern sport, and it has become one of the most competitive moments in the whole ecosystem. Once you lose the golden hour, it is very hard to win the story back.

NASA GM & Head of NASA+ Rebecca Sirmons to Keynote Streaming Media Connect December

Streaming Media Connect will launch December 9 with an exclusive Keynote Fireside Chat featuring GM & Head of NASA+ Rebecca Sirmons. Titled "Streaming the Universe with NASA+," the conversation will look at future plans involving streaming the first crewed landing on the Moon in over 50 years. This fireside chat will also explore how NASA and Sirmons' team developed NASA+ and the infrastructure, ops, and workflows that launch live streams from space at massive scope and scale.

Blog

Interactive, Measurable, Relevant: How CTV Will Continue to Shape TV Advertising

What does CTV's ongoing evolution hold for advertisers and the future of TV advertising?

Short Cuts

Streaming Media 2025 Chair Andy Beach Talks Gen AI, AI/ML, and Changing Perceptions of Their Impact on Streaming

Streaming Media 2025 Chair Andy Beach joins Future Frames' Doug Daulton to discuss how much the streaming industry's engagement with and implementation of AI have changed in a year, from the once-popular misconception that "one big AI" would come along and change everything to all of the smaller areas where AI has proven its usefulness, taking over redundant tasks and changing content creation workflows and easing budget constraints to enable much more content creation and regionalisation than was previously possible.

Industry News

G&L Systemhaus Joins EuroCloud Deutschland

A strong commitment to European digital sovereignty and trusted cloud infrastructures for the media sector

MainStreaming Named in the 2025 Gartner® Market Guide for Edge Distribution Platforms

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce that it has been named in the 2025 Gartner Market Guide for Edge Distribution Platforms as a Representative Vendor. We believe that this mention reinforces M

New Benchmark Reveals How Top AI Dubbing Systems Really Perform

Amsterdam-based AI data platform Toloka has launched VOX-DUB, the first open, human-evaluated benchmark designed to assess AI dubbing systems on emotional accuracy, prosody, and voice character across languages. Using more than 30,000 native-speaker A/B e