November 27, 2025

Featured News

Litigating and Monetising Content Licensing to LLMs

Licensing data to LLMs is a potential revenue stream for streamers much like advertising on CTV platforms: it is an opportunity that didn't exist until recently that has the potential to deliver dividends for years to come. But as with CTV advertising, its viability and profitability won't happen overnight.

Blog

Addressable TV Is What Streaming Promised to Be

The future of TV isn't about adding more screens. It's about adding more certainty. In a marketplace overflowing with channels, devices, and platforms, the brands that win will be those that don't just reach numbers, they reach the right people, their intended audience. Addressable TV gives marketers that clarity, pairing deterministic data with premium content to turn fragmented impressions into meaningful results.

From Reach to ROI, Proof Is Now TV’s Most Valuable Metric

Television has always been the most powerful storytelling medium, but for decades, it was also one of the hardest to measure. Brands knew TV drove awareness, yet they struggled to prove its impact on actual sales. As streaming reshapes how audiences watch video, the walls around measurement are finally coming down. Connected TV is no longer just about reach; it is becoming a channel that delivers proof.

Short Cuts

Integration Therapy’s Rebecca Avery Talks Metadata Transformation and AI's Impact on Streaming

Integration Therapy Owner and Principal Rebecca Avery joins Future Frames' Doug Daulton to discuss the challenges of technology integration and metadata transformation and risk mitigation in this candid and wide-ranging interview from Streaming Media 2025.