November 13, 2025

Blog

Three Things Brands Need for CTV to Flourish in 2026

As an industry we honestly don't know where CTV creative could go. We could end up with live streaming ads overlaying reality TV that involve the audience in real time, and match advertising with viewer preferences. There could be ads that open up a store so audiences can shop on the spot. Already, brands can overlay ads on replays in live sports. We need to embrace this period of variety and experimentation rather than suffocate it with talk about standards.

The Death of the SSP is Wildly Overstated and Nothing To Wish For

The death of the SSP has been vastly overstated, and it is nothing buyers or sellers should welcome. A market without strong, independent SSPs would be less transparent, less competitive, and ultimately worse for both sides.

Short Cuts

Eyevinn Technology’s Magnus Svensson Talks the Need for Modular Broadcast Tech Development at Streaming Media 2025

Media solution specialist Magnus Svensson of Eyevinn Technology discusses the company's role as an independent streaming media expertise firm and how it promotes its services, along with the shift toward AI-driven orchestration in this conversation with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025.

The Media League’s Thierry Fautier Talks Gen AI and Widening Streaming’s Scope at Streaming Media 2025

The Media League co-founder Thierry Fautier joins Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 for a reality check on the use, application, and regulation of generative AI in the streaming world as experienced at The Media League. Fautier advocates for a balanced approach to technology adoption, considering both cost efficiency and the expansion of services to a global audience.

Industry News

Riedel RefCam and Easy5G to Make Handball Debut at the Men’s EHF EURO 2026

The European Handball Federation will introduce Riedel’s RefCam and Easy5G systems at the final weekend of the Men’s EHF EURO 2026.

ContentGram Studios Africa Partners with FAST Channels TV to Launch CG Central — A New FAST Channel Delivering Bold, Heartfelt African Stories to Global Audiences

ContentGram Studios Africa is thrilled to announce its partnership with FAST Channels TV to officially launch CG Central, a brand-new FAST (Free Ad-Supported Streaming Television) channel showcasing bold, vibrant, and emotionally resonant African content

Interra Systems Enhances ORION With Stream Recording and BATON Media Player Integration for Advanced Debugging

Interra Systems today announced a significant enhancement to its flagship real-time monitoring platform, ORION, with the introduction of stream recording support as well as seamless integration with BATON Media Player (BMP).

Kogan Chooses Amagi to Power the Launch of Kogan TV+ in Australia

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Kogan Australia, one of the country’s leading e-commerce brands, has launched Kogan TV+, a new Free Ad-Supported Streaming TV (FAST) platform that