October 23, 2025

Featured News

Losing the Feed, but Owning the Story

For decades, broadcasters were the heartbeat of live sport. They owned the feed, shaped the story, and set the standard. But today, that control is slipping, not because audiences have abandoned them, but because the definition of "live" has changed.

ICYMI: Streaming Media 2025's VOD Archive is Live

Streaming Media 2025, which rolled into sunny Santa Monica last week, featured speakers from Netflix, Roku, Paramount, BET, Google, Warner Bros. Discovery, Televisa Univision, and many more. Check out a playlist featuring the complete Streaming Media 25 program on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

AWS GM of M&E Samira Panah Bakhtiar Talks Gen AI and Interactive Sport Streaming

In this Q&A, Samira Panah Bakhtiar, Amazon Web Services (AWS) general manager of me­­dia, entertainment, games, and sport, talks about how AWS and agentic AI are changing the ways streaming workflows are executed. In her interview, she spoke both to the business side of the house and the underlying tech.

Blog

How L-band advertising is unlocking non-intrusive monetisation in streaming

Consumers are willing to tolerate ads in exchange for lower subscription fees, but they expect those ads to be relevant, less frequent, and non-disruptive. By leveraging screen real estate in a subtle yet effective way, L-band ads offer a compelling solution for service providers seeking to balance monetisation with viewer satisfaction.

Optimising OTT experiences: five streaming strategies that deliver better QoE

This article explores practical, vendor-neutral strategies that OTT service providers can use to strengthen QoE across the entire delivery chain, from pre-delivery checks and multi-stage monitoring to client-side analytics and emerging innovations in automation and personalisation.

Short Cuts

SM 2025: Elecard’s Victoria Tuzova talks livestream monitoring and rethinking the sport fan experience

Elecard Head of Strategic Partnerships Victoria Tuzova joins Future Frames Podcast Co-Producer Doug Daulton for a candid interview on the show floor at Streaming Media 2025, discussing livestream monitoring for sport and other large-scale events, ways to improve the sport fan experience through ultra-low-latency and personalisation, and her work with Women in Streaming Media to heighten women's representation in the industry.

Industry News

Heartland Video Systems Partners with Zixi for Resilient IP Contribution Solutions

Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered with Zixi for enabling broadcast quality live video delivery over any IP network. This partnershi

Miri Technologies to Unveil New Resilient Internet Platform and Upgrades to X510 Bonding Router at NAB Show New York

New miriOS provides robust foundation for reliable internet connectivity on network routers, while flagship Miri X510 router gains new operating modes and performance enhancements

NESN Redefines Regional Sports Video Delivery with Harmonic

Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge

Interra Systems Drives Quality, Compliance, and Monetization with Award-winning QC, Monitoring, and Captioning Solutions at NAB Show New York 2025

NAB Show New York 2025 Oct. 22-23, 2025 Javits Center, NY Stand 244