October 16, 2025

Blog

Anatomy of a low-latency origin service

At the core of every streaming workflow is the origin server—the system that receives encoded video segments and playlist files from an encoder and makes them available to the distribution network. The origin acts as the authoritative source for the stream, ensuring that each request from a video player, whether for the latest HLS segment or an updated manifest, is served with accuracy and speed. Its performance directly impacts startup latency, playback stability, and the ability of a stream to scale to millions of concurrent viewers.

As AI personalises the future, local ads must break free from one-size-fits-all

As AI embeds itself deeper into the infrastructure of modern advertising, it's changing how we think about developing and tailoring the message itself. Ad creative can be dynamic, testable, and just as targeted as the rest of the campaign.

The next generation of sport fans isn’t where you think they are

Live sport remains one of the biggest draws in TV advertising as both TV and the sport fan evolve. We've reached a point where the next generation of sport fans may not even align with the image of the traditional cord cutter or streaming viewer when it comes to engaging with their teams. In fact, they may not even watch the games in full. These passionate fans are engaging with the content and conversation that happens around sport, and this shifting dynamic means advertisers need new strategies for reaching this audience. 

Short Cuts

SM 2025: Elecard’s Victoria Tuzova talks livestream monitoring and rethinking the sport fan experience

Elecard Head of Strategic Partnerships Victoria Tuzova joins Future Frames Podcast Co-Producer Doug Daulton for a candid interview on the show floor at Streaming Media 2025, discussing livestream monitoring for sport and other large-scale events, ways to improve the sport fan experience through ultra-low-latency and personalisation, and her work with Women in Streaming Media to heighten women's representation in the industry.

Industry News

Mid-Atlantic Sports Network strikes all-IP video distribution partnership with LTN

Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery

LTN and XR Extreme Reach partner to power live syndication across broadcast stations

Joint offering enables studios to deliver live programming into US broadcast stations via a purpose-built IP network

WiseDV’s New WiseCUE2SCT SaaS Simplifies Cue Tone Detection and SCTE-35 Conversion Across Cloud and On-Prem Systems

WiseDV, a leader in AI-driven broadcast and streaming innovation, has announced the release of WiseCUE2SCT, now available as a Software-as-a-Service (SaaS) solution. Hosted on secure Linux instances, WiseCUE2SCT delivers real-time cue tone detection and S