August 14, 2025

Blog

Voice AI Is Becoming the Streaming Industry's Secret Weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.

From Dish to Digital: How Standards and Smart Protocols Are Powering IP distribution

IP-based infrastructure is becoming the backbone of next-generation media operations. It's reshaping how broadcasters think about scale, flexibility, and cost, moving away from more constrained satellite models toward smarter, agile, software-defined workflows built on interoperable standards.

Why Addressable Advertising Must Be Built Around the Viewer

Today's audiences have made their expectations clear: irrelevant ads are no longer tolerated. They're skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt for environments where advertising can be bypassed, and audiences are more in control than ever, advertisers must ensure their messages are timely, targeted, and additive to the experience—not a disruption to it.

Editor's Note

YouTube self-policing isn't working

As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.

Industry News

Elecard Strengthens Industry Collaboration through Active Participation in SVTA Working Groups

Elecard is partnering with the Streaming Video Technology Alliance to push streaming quality and speed to new heights — from live sports to NASA’s “Streaming from the Moon and Beyond” project — powered by its CodecWorks and Boro solutions.

NatureStream.tv Partners with FAST Channels TV to Distribute 24/7 Ambient Nature Streaming Channel

[Truckee, California - August 11, 2025] – NatureStream.tv is proud to announce its partnership with FAST Channels TV to distribute a dedicated FAST (Free Ad-Supported Streaming TV) channel, bringing immersive cinematic nature programming to viewers around

Signiant Showcases Unified Capture-to-Cloud Workflows at IBC 2025

At IBC 2025, Signiant (Stand 5.C74) will highlight its unified platform for capture-to-cloud workflows, showcasing new capabilities that support content creation, cloud ingest, and workflow acceleration.