July 24, 2025

Blog

10 Questions to Ask a Data Provider for Advanced TV Success

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV buys. This data utility guide outlines questions to ask data providers before activating your next, or first, ATV campaign.

Why Speed is Reshaping Sports Media Economics

Today's fans, especially younger viewers, aren't waiting for highlight shows or replays. They demand near-instant access to clips, behind-the-scenes exclusives, and viral moments across social feeds, apps, and OTT platforms to complement multi-screen viewing habits.

Short Cuts

QUIC vs. Web Transport vs. Media Over QUIC

With emerging and still-developing streaming technologies and protocols like Media over QUIC (MoQ) and web transport, some basic definitions are in order to differentiate them from one another and to ensure that they aren't used interchangeably. Akamai's Will Law, an expert on all things QUIC, provides a cogent and crucial breakdown of QUIC and associated terminology in this discussion with Help Me Stream Research Foundation's Timothy Fore-Siglin from the latest Streaming Media Connect.

Is VAST Past Its Prime in Streaming Adtech?

VAST (video ad serving template) is an XML-based standard developed by the IAB Tech Lab that defines how video players and ad servers communicate to deliver video ads. It is designed to allow for the consistent and dynamic delivery of video ads across different platforms and devices. But in the ever-shifting and fast-evolving world of adtech, has VAST grown long in the tooth? Ring Digital's Brian Ring, SVTA's David Hassoun, Eventually a Castle's Andrew Baritz, and IAB Tech Lab‘s Raymond Holton discuss the issue in this clip from May's Streaming Media Connect.

Industry News

AJA Gear Helps Power Live Director Toby Santos’ Hybrid Production Workflow

In today’s fast-paced live production environment, technical and creative roles are blending, and workflows are evolving rapidly. For Los Angeles-based live production director Toby Santos, that shift has meant rethinking how shows are built—from planning

TV2 Media Group Protects its TV2 Play Content with the KeyOS MultiKey Service

The Globally Trusted KeyOS MultiKey Service Provides Robust Multi-DRM for Premium Content

Launch Faster, Scale Smarter, Spend Wiser: Viaccess-Orca’s IBC2025 Lineup Puts Efficiency First

In an era where agility, scalability, and cost efficiency are paramount, Viaccess-Orca (VO) is committed to empowering customers to adapt and thrive. At IBC2025, VO will showcase its latest technological advancements, designed to allow media companies to

Accedo Announces Strategic Collaboration with HP Inc. Following Rigorous Selection Process

A strategic collaboration with HP following a highly competitive evaluation process, underscoring Accedo’s position as a trusted technology partner for Fortune 100 companies.

MainStreaming Enhances DAZN Edge Infrastructure to Support DAZN’s Global Free-to-View Broadcasting of the FIFA Club World Cup 2025

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce its collaboration with DAZN the world’s leading sports entertainment platform. MainStreaming supported DAZN with the delivery of the FIFA Club World Cup 2025

Interra Systems to Showcase Cutting-Edge Media QC, Monitoring, and AI-Powered Captioning Solutions at IBC2025

Interra Systems, a global leader in end-to-end quality assurance for the media industry, will unveil its latest innovations in media QC, monitoring, and analysis at IBC2025.