July 10, 2025

Featured News

Creating New CTV Ad Standards

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organisation asked and received more than 100 CTV ad format descriptions/concepts from the industry on classifying new formats. Next up, they ran an industry survey (completed 16 April 2025) to determine what should be prioritised. The Ad Format Hero Task Force selected eight formats based on the survey results. The idea is to create standards so that sensibly, engineering and operations teams don't have to reinvent the wheel every time they want to insert the right creative.

Blog

Securing live streams: how end-to-end video platforms are combatting piracy

The financial stakes of illegal streaming are enormous, as illegitimate viewership jeopardises revenue from subscriptions and advertising, threatening the sports ecosystem. With over $60 billion invested annually in global sports media rights, broadcasters and content owners cannot afford to lose audiences to unauthorised platforms. Video service providers must prioritise anti-piracy initiatives to safeguard premium sports streaming content and protect their revenue.

Redefining viewer engagement through data-driven entertainment personalisation

Redefining viewer engagement demands ongoing evolution. Streaming entertainment should feel effortless. Discovery should be smart. Subscriptions should be simple. And operators should have the tools to act with precision and agility.

Industry News

The Age of Evergreen: Why Classic Content Thrives in FAST

When it comes to streaming, “new” no longer means “current.”?Shows like Suits have found renewed success years after their original run, cult series are racing back to connected TVs and decades old classics like I Love Lucy are running 24/7 on platforms s

MainStreaming Named in 2025 Gartner® Market Guide for Edge Computing as Representative Vendor in Data Center and Cloud Edge Services

MainStreaming, the award-winning and innovative Edge Video Delivery Network, is proud to announce it has been named a Representative Vendor in 2025 Gartner Market Guide for Edge Computing, within the “Data Center and Cloud Edge Services” category. We beli

Mediacom Communications Leads Broadband Innovation with Unified DOCSIS 4.0 Platform from Harmonic

Harmonic’s cOS Platform Enables Mediacom to Offer Multigigabit and Symmetrical Services with High Reliability, Lower Operating Costs and a Clear Path to Fiber