June 12, 2025

Featured News

Voting is open for the 2025 Streaming Media European Innovation Awards

Voting is open for the 2025 Streaming Media European Innovation Awards. In 2025, we've got 13 categories. The polls are open - let the voting begin!

Merzigo Shows Localization as a Fundamental Content Growth Strategy

Originating from Turkey, with bases in London and L.A., Merzigo has become a global business by helping content owners like Warner Bros. Discovery and Walt Disney maximize revenue from program distribution on YouTube and Facebook. It just inked a new deal with Fremantle which extends its reach further across North America, Europe and Asia.

BBC trials low-latency live streams during Glastonbury and Wimbledon

The BBC has taken its trial of Low Latency DASH with chunked CMAF segments to the next stage by assessing how well its approach performs when received by viewers watching marquee sports and music events on iPlayer at home. The trial, which is for select viewers of BBC Two viewed live on iPlayer, will likely include music festival Glastonbury, tennis championship Wimbledon and the Women's soccer Euros which all start by the end of June or beginning of July.

Short Cuts

How does SGAI differ from SSAI and CSAI for live streaming monetisation?

As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion (CSAI), and what specifically can it do that SSAI and CSAI can't, particularly for live sports streams without period ad breaks? IAB Tech Lab's Katie Stroud, Paramount's  Jarred Wilichinsky, RealEyes Media's David Hassoun, and Google's Sourya Roy debate the differences and the potential of SGAI to enhance ad experiences in this clip from a panel at May's Streaming Media Connect.

What drives streaming codec choices at Meta and Norsk

As debates over codec choices in the streaming world range from H.264 to AV1 and HEVC and beyond, what drives decision-making when it comes to codec choices for solution and service providers helping creators and customers get video online for live and VOD consumption? According to Meta's Hassene Tmar and Norsk's Steve Strong, key factors include software and hardware support and compatibility, bitrate reductions, latency constraints, and more, as the two explain in this discussion with Alchemy Creations' Andy Beach from May's Streaming Media Connect.

Industry News

SMPTE Introduces Initial Catena Documents Launching Official Standardization of the Control Plane

An Open-Source, Vendor- and Platform-Agnostic Solution, Catena Delivers Single Secure Protocol for Control of Media Devices and Services

Teledifusão de Macau Transforms Broadcast Workflows with State-of-the-Art Playout Solution from Harmonic

Harmonic (NASDAQ: HLIT) today announced that Teledifusão de Macau (TDM), a leading broadcaster in Macau, has modernized its media production and playout infrastructure with a cutting-edge solution from Harmonic. Harmonic’s Spectrum™ X Advanced Media Serve