December 19, 2024

Featured News

Roundup: Streaming Industry Predictions for 2025

In the last few weeks, my own editorial inbox has filled to bursting with unsolicited but much-welcomed season's greetings from a disparate array of industry experts and thought leaders ringing in "End-of-Year Prediction Season" with all manner of prognostications about what's to come in 2025. Here's a quick roundup of the most intriguing, thoughtful, and surprising ones, organised into some rough categories.

Global Streaming Subs Set to Reach 2bn by 2029, Ampere Reports

The global video streaming market is poised to generate $190bn annually from 2bn paid subscriptions by 2029, according to new analysis from Ampere. Key strategic developments, like Netflix's account-sharing crackdown and cheaper ad tier offer, and rivals Disney+ and Max's aggressive approach to bundling, are driving revenue growth in saturated streaming markets. Maria Dunleavey, Research Manager, provides some additional insight into these findings.

Short Cuts

Leveraging Gen AI to Improve Discovery and Streaming Engagement

The applications of Generative AI in streaming are seemingly endless, but what are specific ways that AI can make streaming content more discoverable, more personalised, more engaging, interactive, and more effective for advertisers in leveraging targeted content to reach the right customers? Microsoft's Andy Beach, Vecima's Paul Strickland, mireality's Maria Ingold, Alvarez & Marsal's Ethan Dreilinger, and Reality Software's Nadine Krefetz explore the possibilities in this clip from Streaming Media Connect 2024.