December 05, 2024

Featured News

Why Ad Tech Is Becoming Smarter Than Ad Buying

SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardise the ad-insertion process in which the server and client video player share the responsibility of ad insertion.

Short Cuts

Best Practices for Turning Streaming Viewers Into Participants

From concerts to sports and other tentpole live events, from leveraging influencers to social interactions to gamification, delivering fully optimised interactive entertainment experiences is the name of the game for engaging audiences and serving brands with large-scale live streams. Bulldog DM's John Petrocelli, who has been delivering some of the biggest events in the business for more than a decade, discusses best practices for high-engagement live streams in this conversation with Ring Digital's Brian Ring at Streaming Media Connect 2024.

Industry News

DICE Verse and Zixi to Deliver Seamless Global IP Channel Distribution

DICE’s STREAM Bundles Zixi's SDVP for Rapid Execution and Delivery