March 21, 2024


The Premium Environment Advantage in CTV Advertising

A joint study by Vevo and Channel 4 found an almost 50% rise in consumers with a notable preference for premium television content. Roxanne Harley, Director of Client Strategy at Azerion, explains how advertisers can adapt to this consumer preference shift and optimize ad placement strategies within CTV environments to impactfully and accurately reach incremental, addressable audiences.

Short Cuts

How to Solve Interactive Streaming’s Latency Challenges

What are the biggest challenges to delivering successful large-scale interactive live streams, particularly achieving the requisite low latency, and what technology solutions apply? Nanocosmos CEO Oliver Leitz, Help Me Stream's Tim Siglin, and Motoworlds' Darcy Lorincz identify real-world interactive streaming problems and how to address them and deliver high-quality user experiences from traditional streaming to the metaverse in this clip from Streaming Media Connect 2024.

Industry News

Witbe to Expand Video Testing and Monitoring Suite with Streaming Ad Monitoring Technology at 2024 NAB Show

At the 2024 NAB Show, Witbe will showcase its powerful automated testing and proactive monitoring technology. The company will demonstrate the benefits of its hardware and software solutions for streaming and broadband video service providers looking to m

Magewell Unveils Modular Rackmount IP Conversion Family

New Modator series delivers the robust capabilities of the company’s popular IP encoders and decoders in a scalable, high-density form factor

Yospace to showcase the latest advances in SSAI at NAB Show

Yospace, the server-side ad insertion (SSAI) expert, will be showcasing its technology at this year’s NAB Show in Las Vegas. For over ten years, the company has partnered with the biggest names in broadcasting to deliver successful OTT advertising strateg

VidOvation at the 2024 NAB Show

As part of NAB’s BEIT Conference, VidOvation Chief Technology Officer Jim Jachetta will present a paper on private 5G networks on Tuesday, April 16 at 12:10 p.m. Private 5G networks are filling a void in situations where standard Wi-Fi isn’t available or

Channel Four Television Corporation Chooses Witbe to Automate QA Testing of its Streaming App

Channel 4 Streaming Service Relies on Witbe’s Witbox+ and REC Software to Efficiently Deliver Consistently Strong QoE to Viewers Across Devices With Each New Update

TAG Video Systems Appoints LineUP as Authorized Reseller, Strengthening the presence of software-defined IP solutions in the Brazilian Market

TAG Video Systems Appoints LineUP as Authorized Reseller, Strengthening the presence of software-defined IP solutions in the Brazilian Market

Teradek Launches Prism Flex Mk II: the Do-It-All Throw Down Encoder for Broadcast and Live Production

Teradek introduces Prism Flex Mk II, the newest addition to its acclaimed Prism Series. This advanced model features a redesigned chassis with improved front panel controls for intuitive operation and superior cooling mechanisms.