October 26, 2023

Featured Articles

How Premium and Freemium OTT Content Strategies Differ

When it comes to leveraging and building an audience for premium OTT content, how do strategies differ for premium ad-supported content and subscription-based content? Roku VP Jenn Vaux and ESHAP's Evan Shapiro discuss how and why these strategic approaches differ in this clip from Streaming Media Connect 2023.

Blog

Netflix’s System Architecture Represents A Rare Competitive Edge

Netflix is the only major streamer to build out its content delivery network infrastructure. Netflix has invested roughly $1B over the past decade in a once-secret project called Open Connect that is proving to provide long-term strategic value to the company's balance sheet. 

Industry News

Zixi Available on Google Cloud MarketPlace

Zixi Broadcaster and ZEN Master now available for Live IP Streaming and Management

Bitcentral, A VIZIO Preferred Developer, Powers Audience Growth and Monetization Through its ViewNexa™ Solution

As a VIZIO Preferred Developer, Streaming Apps like SalemNOW can utilize Bitcentral’s ViewNexa™ to reach new audiences and unlock new monetization opportunities.

TAG’s Multi-Award-Winning Content Matching Technology Set to Take Center Stage at NAB NY 2023

TAG’s Multi-Award-Winning Content Matching Technology Set to Take Center Stage at NAB NY 2023