June 29, 2023


CTV Halo Effect: The Revolutionising Impact of Cross-platform Performance Marketing

Andrey Kazakov, AppLovin's VP of Demand, discusses how the CTV Halo Effect is paving the way for advertisers to access new marketing avenues, expanding both reach, accessibility, and creating new opportunities for cross-platform campaigns while opening more ways to guide consumers through the conversion funnels and drive high-value, down-funnel conversion events.

Short Cuts

Dom Robinson Talks Streaming Sustainability and the LESS Accord

Streaming Media's Tim Siglin sits down with Greening of Streaming Founder Dom Robinson to discuss streaming sustainability and the LESS Accord in this exclusive interview from Streaming Media East 2023.

Industry News

New Ateliere Connect Clipping Functionality Increases Media Supply Efficiencies

Powerful, but simple to use capabilities accelerate content packaging operations for fast turnaround and enhanced compliance workflows

Bitmovin brings ECO Mode to the Bitmovin Player to power a more sustainable video streaming landscape

Bitmovin, the leader in video streaming infrastructure, announces new innovation for the Bitmovin Player, which will help customers reduce their carbon footprint.