December 08, 2022


How AI Is Helping Marketers Embrace Top Video Trends

Josh Dorward of Cloudinary discusses the ways that AI is helping marketers embrace top video trends.

Increasing Liquidity for Streaming VOD Inventory

When one looks at the world of CTV/OTT ad buying, an odd trend emerges: There appears to be more buying against linear streaming inventory than against VOD streaming inventory. This seems odd because viewers are much more engaged with VOD titles—that is the very nature of on-demand viewing. VOD inventory should be more desirable from an advertiser's perspective, but this is not reflected in what is happening in the market.

Industry News

Magewell Ships and Expands Features of USB Fusion Multi-Input Video Capture and Mixing Device

Exceptionally flexible device lets users easily combine live and file-based sources into engaging virtual and in-person presentations

FIBA 3x3 World Tour Paris Master Relies on ATEM Constellation 8K

Blackmagic Design today announced that the FIBA 3x3 World Tour 2022 Paris Masters has relied on a multicamera OB (outside broadcast) solution featuring the ATEM Constellation 8K live production switcher.

Tulix and WiseDV power Hollywire’s CTV channel distribution on Samsung TV Plus in Canada, USA, Mexico, and Brazil.

Tulix (Atlanta, GA) and WiseDV (San Diego, CA) have joined forces to power Hollywire’s channel to be distributed on SamsungTV Plus plans throughout Canada, the United States, Mexico, and Brazil. WiseDV and Tulix can now fulfill any requirements of Hollywi

Ateliere Expands Its Uk Sales And Service With The Appointment Of Tier One Media Reseller Boxer Systems

Ateliere Creative Technologies, a leading developer of media supply chain solutions, today announced that it has appointed Boxer Systems, a full service UK sales and service consultancy, as the exclusive Ateliere reseller for the UK market.