The Streaming Toolbox: Hovercast, Prophet, and Pulsar
In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing
The Past, Present, and Future of Per-Title Encoding
Video encoding began as a one-dimensional data rate adjustment that reflected the simple reality that all videos encode differently is now a complex analysis that incorporates frame rate, resolution, color gamut, and dynamic ranges, as well as delivery network and device-related data, along with video quality metrics.
Navigating the Ad Tech Maze
Here's how five industry experts are finding their way through the complicated world of advertising technology.
VR? AR? Today, It's All About XR
Interest in VR has waned, even as the technology has improved. But combine it with augmented reality and mixed reality to form extended reality (XR), and things get interesting.
Ditch the Niche: It's Time to Come Up With a New Term
Calling some OTT services "niche" is an insult to not only the content they deliver but the audiences they serve. Isn't ESPN a "niche" service, too?
Interview with Oliver Lietz, CEO & Founder, Nanocosmos
Interview with Andrey Okunev, CEO Medialooks
Interview with Ian McDonough, CEO, Blackbird
Blackbird's CEO talks about the appeal of cloud-native production, the importance of sustainability, and 'storycentric' production.
Interview with Philip Radley-Smith, CEO i2i Media